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Joy and Joe® baby wrap named as best for newborn  Joy and Joe® is excited to announce that our organic stretchy wrap carrier has recently been named the best for newborn by the independent. 13 best baby carriers to transport your little one safely and in style
According to the independent, the carriers were tested with a five-month-old baby who is often happy to be carried. All the carriers were tested on a 5ft 4in, size 10 female as well as a 6ft, M/L male. The criteria for testing: affordability, style, durability, comfort (for the baby and wearer), adjustability, how clear the instructions were, how easy it was to wear the carrier and most importantly safety. Our organic baby carrier was rated the best for newborn. Thank you so much to the independent for the recognition.
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 We are very excited to announce the launch of our new website We have worked very hard to create a modern, responsive and improved website to help our customers easily navigate to find what they are looking for. Highlights of our new website: Easy to navigate parallax design Babywearing tutorials Customer service section with easy to find customer-centric information More advanced e-commerce functions Multi-language tools New returns portal to make it easier to return your sling when you need to New affiliate registration so you can earn as you introduce your friends and family to the joy and Joe family Surprise spin the wheel to treat you to surprise discount vouchers And many more features Please browse through our new website and let us know what you think. Please email to admin@joyandjoebaby.co.uk  We are now an official member of the Baby Products Association We are pleased to annouce that we are now members of the Baby Products Association.
The Baby Products Association (BPA) was established in 1945. It was set up with the objectives of promoting the baby and nursery products sector in both the UK and Europe. Their Technical Committee is constructed of industry experts and specialists covering a wide range of baby and nursery products including wheeled goods, nursery furniture, baby walkers, soft goods, child restraints, toys and early learning. Click here to learn more about the Baby products association The International Hip Dysplasia IHDI acknowledged our multi-award-winning Joy and Joe® stretchy wrap as a ‘hip healthy’ product when used as directed. The IHDI recognizes that Joy and Joe ltd has developed products that consider the importance of healthy hip development during infancy. This is especially important during the early stages of hip development in the first few months after birth.  Please visit the international hip dysplasia website to learn more about hip dysplasia  About Joy and Joe® baby We are a leading and well-established UK manufacturer of baby slings. We’re proud to say that our baby carrier slings are made in the UK with robust quality control. Our baby slings are very popular among British families. In fact, our baby slings have been named in three consecutive years by the Mirror Newspaper as a must-buy for new mums. Currently, number one best-seller on amazon, our products have won several awards including the prestigious BabyCentre “Love it Award” which is given to top-performing and most innovative pregnancy, baby, and parenting products – as identified by parents. We also won the Juno Magazine best-buy, Nursery Trader Award - Best baby and toddler gear and many more. Our baby wraps have been UK/EU safety tested and they were deemed to conform to BS EN. 13209-2:2005 (stringent safety standards for soft baby carriers)    Joy and Joe baby wins BabyCenter Love it award We are pleased to announce that Joy and Joe baby has won the BabyCenter love it award in the Best baby carriers and slings category. The BabyCenter Love It Awards are given to the top-performing and most innovative pregnancy, baby, and parenting products and services – as identified by parents. Advertisers don't influence the BabyCenter Love It Awards. BabyCenter's Love It Awards are generated by thousands of reviews and recommendations from parents in the babyCenter Community, as well as research by their editors.  About Joy and Joe stretchy wraps:
  We are excited to introduce our 2021 brand ambassadors to you. Before you learn more about each of them, let's talk about what they do...
Without further ado, please welcome our new 2021 brand ambassadors. You can click on each of their photos to connect with each of them via instagram.    A decade of Joy and Joe baby slings Please scroll further down for information on our free anniverary gifts and special discount offers to celebrate with our customers- our beloved Joy and Joe families worldwide ~ #joyandjoeat10  Hurray!!! We are celebrating the 10th year anniversary of our family run business, Joy and Joe baby slings. This is a time to look back and reminisce on how we have grown over the years. How can we forget our humble beginning! Joy and Joe baby slings started from the conservatory of our home and today, we have grown exponentially to facilitate thousands of loving parent-child cuddles. Please check out our previous anniversary celebrations to read more about the background of our business.  We are grateful to all our Joy and Joe families worldwide. You all are more than customers. We are one big family, bounded by our love for bonding with our dear children. Here are some of our achievements so far:
 To celebrate our 10th year brand anniversary, we have commissioned a spectacular one of its kind babywearing artwork. According to the artist, Leke Banwo, this art was inspired by women who inspite of their multiple daily responsibilities have to carry and nurture children simultaneously and effortlessly. This artwork celebrates motherhood and expresses the beauty of motherhood. Leke said 'I painted the art on a 3ft x 4ft canvas using oil and acrylics. The painting style is both cubist and impressionist using geometry and geometric forms. I hope that you will all appreciate the efforts invested into the work and its visual content. This artwork is a very technical one of a kind piece and one of my favourites for this year. Please enjoy the photos that showcase the making of this artwork from start to finish and congratulations to Joy and Joe Ltd on the occassion of their 10th brand anniversary celebration. To celebrate with you all, our esteemed joy and Joe families, we will be having a week-long celebration starting from the 19th to the 25th of next month (October 2020) These celebrations will be happening virtually Day 1 (19/10/20): A video celebrating how far we’ve come Day 2 (20/10/20): Joy and Joe Quiz night (Surprise prizes to be won!) Day 3 ((21/10/20): Your Joy and Joe story from the customer viewpoint (Please get in touch if you’d like to be involved) Day 4 ((22/10/20): Let’s take you behind the scene Day 5 (19/10/20): Appreciation day (The grand finale of our 10th anniversary celebrations) Leading up to our celebrations scheduled for next month, we are offering a whooping 60% off our woven wraps, Use code DECADE For our stretchy wraps and linen ring slings, enjoy 15% OFF using code CARRYMYJOY  That’s not all, every order will be accompanied by the delicious British treats (Ringtons cookies and Ringstons Hot Chocolate) and we will be randomly selecting customer orders to be accompanied with some additional limited edition surprise gifts such as
   We would also love to hear your individual heartwarming Joy and Joe stories, please tag us by adding the following hashtags to your post #joyandjoeat10 #adecadeofjoyandjoe. That way, it’ll be easy for us to find and reshare your posts. The most inspirational story will also win a surprise gift! Thank you so much for your consistent and loyal support over the years. From the days when we sold one sling per day to the times when we sold hundreds of slings per day, your love and support has been consistent. We look forward to serving you even better in the next couple of years to come! This celebration is for all of you, our current and prospective Joy and Joe families. We celebrate you.      Hello everyone! Unfortunately, we are sad to say it is that time of year again when we have to say goodbye to our current ambassadors Charissa, Jenny and Gemma. In spite of that, this is also a very exciting time and a great opportunity for others since we get to welcome some new ambassadors to Joy and Joe! Do you think you could be a Joy and Joe ambassador? We do have some requirements so we suggest reading them before you submit your application.  There will be multiple advantages of being an ambassador for us. These include:
 There is a catch! We do have some expectations:
 We are aware that life can get unexpectedly busy, everyone has lots going on so we ask that you only apply if you think that you have the time and energy to commit to the role for 9 months (February 2021 - October 2021). We understand that things can build up and we would like you to be honest with us if you are struggling; we are human too! There is always someone available to talk via direct message, email or telephone (01744 808585). If you still think you’ve got no idea of what you’ll be doing, don’t worry! At the beginning - and throughout - your role we will offer guidance and support.  Requirements:
 Do you tick all the boxes? This is how to apply:
We are looking to welcome 4 ambassadors into our team. Please note that we may increase this number if we find that we cannot resist your exceptional personality/story/talent. We are also particular about representation so disbaled and ethnic minority families are super welcome to apply. We are getting a lot of interest from some certain countries like Japan so we will be keen to increase the number of our ambassadors to reflect this diversity of our customer or fan base. Please read all the information here very carefully as we’d hate to let anyone down. CLOSING DATE IS THE 25TH OCTOBER 2020 If you have any questions or enquiries do not hesitate to email me at megan@joyandjoebaby.co.uk I will be happy to help!  JUNO Babywearing Best Buy Awards We are pleased to announce that we have recieved the JUNO best buy award. Juno magazine reviewers loved our grey bamboo stretchy wrap sling and brand so much, we were awarded the JUNO Best Buy Award for JUNO Late Summer. Many thanks to Helen of bundle of Love for putting us forward. The Best Buy Awards for Summer have been published online on the Juno website. Please click the button below for more   When George Floyd cried out for mamaThis is not going to be a comfortable discussion, but it has to be done. When George Floyd cried out ‘mama’, something happened.  You will notice that here at Joy and Joe, we are yet to put out a public statement about George Floyd's inhumane treatment and murder. Everyone responds to trauma differently and for me, I have been shocked beyond words can even describe. Those who know me personally know that I have been traumatised and crying since I set my eyes on that viral video. So, for those new to Joy and Joe, my name is Bisi Osundeko, a proud black woman, black mother to Joy and Joseph, founder of Joy and Joe baby slings alongside my husband, Dr Mayor. My husband and I are proud immigrants from Nigeria, Africa. George’s passing shocked the world, angered the black community in ways that words can hardly describe. It is true that his death also summoned all mothers worldwide but for me, this is something very personal. George’s last words and death traumatised me from deep within because it reminded me of series of racism that I have experienced since emigrating from Africa. Majority of people here the UK are tolerant and kind to each other, but racism is still very much alive in our society sadly. Let’s not ignore the signs. Please don’t think that racism is simply about physically hurting black people like what those dangerous ex-officers did to George but racism can be very subtle and easy to ignore. Those microaggressions and jokes about black people are also forms of racism. Like snowflakes, they can have a devastating effect on the mental health of their recipients, the black community over time. As a black woman, and owner of a black-owned business, I have certainly had to work excruciatingly hard. Not just because my two children are disabled but because I constantly worry that I might lose customers over my ethnicity or identity. My husband has been a witness to my tears and heartache over the years on this. Racism is the feeling that you get when even your hard-work and expertise is never acknowledged or honoured because of the colour of your skin that you have no control over. Some of you know that I miscarried my son about two years ago, part of the problem then was that the nurse who spoke to me over the phone when I needed help claimed that she wasn’t convinced that I was truly in labour, she also said that she didn’t understand my accent! Please get enlightened, black mothers are more likely to die at childbirth compared to their white counterparts due to these inequalities that exist in society. However, I don’t want this to simply be about my feelings because it is so hurtful to have your vulnerabilities out in the open. As a brand, we wholeheartedly condemn the killing of George Floyd and we will never tolerate any form of racism, hate crime or abuse.  I suggest that you seek out ways of enlightening yourself, family and children about race matters. Take it upon yourself to learn about the historical oppression of black people and be committed to ensuring that you are part of the solution. At your various places of work or communities, if you ever notice a person of colour being racially profiled, abused or ridiculed, please do not ever look away. George died because the other officers were accomplices by simply allowing one of their own to take a human life that he cannot create by recklessly sitting on his neck. I’m also a councillor so I could go on specifying certain things that you can do to see that racism is stamped out of our society for good once and for all, but I want you to make an effort on your own to be part of the solution. Don’t be colour-blind by saying 'all lives matter'. It’s like saying all houses matter when only one house is clearly on fire. Research the subject 'white privilege' and take it upon yourself to understand your own privilege and how it affects others even in situations when you might not know that your privilege is at play. As babywearing parents, we are nurturers. I hope that part of nurturing the future will include these important discussions in our homes. Changing your profile photo to black, using the black lives matter hashtags and posting online is fantastic but I ask you, who are you offline? Are you an ally even when nobody is watching? On a particular day when a group of white children attacked me as I walked to the post office (carrying customer orders) , I cried and cried for the whole day, not just because of the action of these children but because of the onlookers who did absolutely nothing. I also wondered about their parents and the sort of discussions that they have about race in their individual homes. When another little boy called me a monkey, his mum just looked away embarrassed but what I hoped was for this mum to seize that opportunity to educate her son about diversity, tolerance and respect for others. Don’t let your child grow up thinking that black people truly lived on trees. I have had adults asking me if wild animals roam the streets of Africa. More recently, I have been called a monkey yet again online and this time, full grown adults have shared these posts. You can see why the enlightenment has to start from you, our nurturers of the future. When your beautiful little one is wrapped up in whatever sling of your choice, whether or not they understand, start talking to them about race issues, no matter how uncomfortable it may sound. Start somewhere, using the hashtag online is not enough. Action is required now. I will not make recommendations of books that you should consider getting, so take out the time when you can to research on books that can help you, family or your child understand race issues better. There are also some fantastic videos on YouTube. This is a resistance; the black community is seriously hurt by these recent events. As the riots are happening in the USA, whilst we are definitely NOT in support of looting, stealing and violence, we must not be distracted from the crux of the matter, racism. How did we get here in 2020? Why are we going around in circles when it comes to dealing with racism? Why does the oppression of black people still exist? Now isn’t the time for white people to lecture black people on how you think they should act or how you think they ought to respond to George Floyd, it is a time for you to listen. George called out to mama; he has summoned all mothers and fathers. As babywearing mothers, fathers and nurturers of our future, are you listening to George's call for mama and the need for racism to be stopped once and for all? By Bisi Osundeko (Joy and Joe Founder and Director) https://www.bisiosundeko.co.uk/   Babywearing art competition winner Remember our babywearing icon drawing contest? We encouraged our Joy and Joe babywearing families to get creative, draw or paint a babywearing art that we can put on our next tote bags, mugs and possibly T-shirts. Many thanks to every family who entered into our competition. We are pleased to update you that our two finalists are Sam Pickard and Cienna. Our final winner is Sam Pickard. Due to the pandemic and the hand drawn nature of the art work, it has taken us longer than anticipated to get the souvenirs ready. We are currently working on the design with a view to putting it on our next tote bags, mugs or T-shirts.        New grey stretchy wraps in two blendsMany of you know that our stretchy wraps are one of the oldest babywearing brands here in the United Kingdom and we are so pleased to see tons of families from different parts of the world enjoying our wraps. We know that you will love to see us to add more colours to our current range and we can reassure you that we are working on some exciting new colours and patterns. We are pleased to announce that we will be releasing grey stretchy wraps and you can order either the bamboo version or the cotton version. Gray is the perfect neutral, as it can moderate brighter hues and pull a color scheme together. Gray is the perfect neutral, as it can moderate brighter hues and pull a color scheme together.   The bamboo is also commonly referred to as a two-way stretchy wrap and the cotton has a one way stretch. Curious about the different between our one and two-way stretchy wraps?, please click here  The dimensions and other features are the same as our other stretchy wraps.  You will also get our usual matching baby hat and drawstring bag.  The pricing structure is also the same as our other plain stretchy wraps.  Shipping will be in two weeks time approximately! Thank you and stay safe x   Before you learn more about them, let's talk about what they do...
What they do not do...
Now that we're clear on what they do/don't do, let's meet them!    DRAWING CONTEST Do you love Joy and Joe? Do you or your children have a passion for creating? Would you love to see YOUR design feature on our new totes and mugs? If the answer is yes then we want your babywearing drawings! Please note that drawings must feature babywearing and can be hand-drawn or digitally-drawn. The winning artist will receive a FREE tote and mug featuring their design, their design will also be used on the mugs and totes we sell in store and online. If you want to enter all you have to do is create your design and email it to jess@joyandjoebaby.co.uk, it's really that easy!   Hi everyone! Unfortunately, it is that time of year again when we have to say goodbye to our ambassadors. However, this is also an exciting time as we get to welcome some newbies, think you could be a Joy and Joe ambassador? We do have some requirements so we do suggest reading those before you submit your application, I’ll pop the list below. You get plenty of benefits for being an ambassador for us including:
There is a catch! We do have expectations, these are:
We are aware that life can get unexpectedly busy, everyone has lots going on so we ask that you only apply if you think that you have the time and energy to commit to the role for 6 months (February 2020 - November 2020). We know things can build up and we want you to be honest with us if you are struggling, we are human too! There is always someone available to talk via direct message, email or telephone. If you still think you’ve got no idea of what you’ll be doing, don’t worry! At the beginning - and throughout - your role we will offer guidance and support. Requirements:
So you tick all the boxes? I bet you’re wondering how to apply.
Our search will be open for three weeks and we are looking to welcome 4 ambassadors into our team. Please note that we might increase this number if we find that we cannot resist your exceptional personality/story/talent. Please read all the information here carefully as we’d hate to let anyone down. CLOSING DATE IS THE 23RRD DECEMBER 2019 If you have any questions do not hesitate to email me at jess@joyandjoebaby.co.uk.   Hello Joy and Joe families, how have you all been? I can’t believe that it’s taken me this long to properly introduce our newest design and woven wrap releases to you. Well. I’m glad that I have finally gotten round to doing this because my aim was to get this sorted before the end of this year. So can you say a yayyyyy or hallelujah with me! This new release will be different from our previous wraps releases. With our previous releases, we usually tailor our wraps to size as soon as we weave them. With this latest release, we want to sew the wrap fabrics according to the sizes that you order. This way, we can reduce having some sizes in stock when we could as well have allowed customers to order their preferred sizes or even custom sizes. Our sizes will then be tailored to the exact sizes that you exactly need. This can be called a bespoke tailoring service and the first of its kind from our brand. Standard sizes available are sizes 2 to 8 but you request any in-between size that is not listed below and we will price the sizes accordingly for you. To pre-order, click here  Honeycomb Standard sizes available are sizes 2 to 8. Honeycomb Hayley Honeycomb Charissa Honeycomb Louise The honeycomb design is our 2019 woven wrap design. The name ‘Honeycomb’ was coined by our current brand ambassadors Hayley, Charissa and Louise. The honeycomb design was designed by our in-house expert weaver. The artistic feature of this unique design is one that can never be found anywhere else in the world because it is one of a kind. When you take a close look at the design, you will need a bit of time to figure out the artistic direction of the design. At first, you might think the design looks like something that you can find on the cardboard spine of historical books in a literature archive or maybe then it looks Moroccan and then you finally think, oh, maybe it actually has honeycomb structures embedded within the skeleton of this complex art. Our weaver has been teaching textile art and design for many years in art institutions in the north of England and he is undoubtedly one of the very talented home-grown textile talents out there. So amidst all the artistic elements in this design is the Yorkshire soul that conceived it. We are so proud to present to you all, this limited edition woven textile of an iconic design that you can easily hang up on your wall as a décor on days that you are not babywearing! We have 3 colour variations: Honeycomb Hayley: Mustard variation Honeycomb Carissa: Mint green variation Honeycomb Louise: Blood orange variation  You will also notice some other colours common to the 3 honey comb wraps, they are navy blue, rose pink and yellow Blend of the yarns: 35% wool 65% cotton. Finished yet super sturdy and strong enough for carrying older babies. We will like to describe this wrap as a mid-weight wrap but this wrap fits the description of workhorse wrap so we recommend this wrap for experienced babywearers and heavier babies. After your wrap is fully broken in, it can be wrapped by anyone and for lighter babies. This guideline also applies to the mini SMP. Size 2: £100 Size 3: £115 Size 4: £120 Size 5: £135 Size 6: £150 Size 7: £160 Size 8: £175 Ring sling: £135 To order any of the above sizes for the honeycombs, please click here. You will be prompted to pay an advance of £50 and shipping fee based on your address. We used recorded delivery to ensure safe delivery of your sling. Before we ship your order (in approximately 10 working days time), we will send you a PayPal invoice for the balance of your sling.  Mini Merseyside SMP Our 2109 mini SMP woven wrap. At first glance, this wrap looks like a black and white mini SMP but we are pleased to surprise you by revealing that this woven wrap has aubergine yarns embedded within its double weave layers. The cream side of the Merseyside SMP is undyed natural yarns. The black and the aubergine yarns are intertwined. The jet black in a way that is typical of black yarns has heavily overpowered the aubergine so you won’t easily notice the dark purple hint of aubergine, Woven and finished in Yorkshire as with our other woven wraps. Blend of the yarns: 35% wool 65% cotton. Double weave with a broken twill style weaving. To order any of the sizes for the Merseyside mini SMP, please follow the link that we will provide soon. You will be prompted to pay an advance of £50 and shipping fee based on your address. We used recorded delivery to ensure safe delivery of your sling. Before we ship your order (in approximately 9 working days time), we will send you a PayPal invoice for the balance of your sling. Size 2: £100 Size 3: £110 Size 4: £120 Size 5: £135 Size 6: 150 Size 7: 160 Size 8: £170 Ring sling: £130   Hello hello! So, this year we decided to split our ambsasador programme in half, each group only running for 6 months. If you are in our chatter group and follow our main page, you will see that our ambassadors are quite active and very passionate about our brand. They do Live videos and get to takeover our Instagram, as well as chatting to you, the neighbour and their granny about Joy and Joe baby wraps! Are you willing to take up a lead role in advocating for Joy&Joe? Are you very vocal in the social media sphere and offline about babywearing? Do you love taking photos/videos of you and your little one enjoying your slings? Are you very friendly, polite and willing to chat with other parents online/offline? Do you love our wraps? Fan for years or new to wrapping? Then why don’t you apply? Things you will benefit from being an Ambassador: • Discounts for you, friends and family, • Behind the scenes information, • Sneak peek of new releases, • Live videos from the mill to see how the wraps are made, • Free wraps and accessories chosen by us for you to try, use and review, • Confidence building experiences, • New friends and wrap family
So now, here is a wee list to see if you tick all the boxes before applying: • You must not have official affiliation with any other sling brand (so not representing or retailing any other sling brand) • Must have an ACTIVE public Instagram account. • Be an active member on the chatter page! • Be involved with a local sling library (attend, volunteer or even run one!) • Be socially active on Facebook and Instagram (we’d like to know the groups you are on and where you post regularly.) • Be enthusiastic, creative, passionate, honest and empathetic. • Be a CURRENT ACTIVE baby wearer • Have the time and energy to be able to commit to the role, • You DO NOT have to own a Joy and Joe wrap (or have ever heard of us before to apply!)
Now what do we expect from you?: • To be active on our chatter page, make new members feel welcome, comment on photos and answer questions about wraps if you have them. • Host a couple LIVE videos on our main page, topics are chosen by you with guidance, • Takeover our Instagram feed, documenting your life and how wraps are involved, • Review the wraps we send you, written or via video, • Be active in the online community over your social media platforms, you must post at least weekly (or daily if you like) • Take part in events either online or in person if possible, • You MUST share or comment on all posts, events and LIVE sessions via your social media. We are conscious of how we all have families and jobs and some of you may have small babies. Please only apply if you feel you can give the time. We are aware how real life can sometimes get in the way, we want you to be open and honest if you are struggling in any way. We are always available to chat and help in any way. At the start of your ambassadorship we will offer guidance, tutorials and mentor ship. This post will be for 6 months, starting in June 2019 and end at the end of December 2019. Now, the question is how on earth do you apply? • Submit a short video detailing why you should be accepted – please send to our facebook page via pm (no longer than 2 minutes please!) • Post a collage of babywearing 4 photos on instagram showcasing how unique and creative you are alongside our hashtags, (#carrymyjoy, #joyandjoebaby #joyandjoeteam19A) • Like and repost our ambassador search advert photo on IG using our hashtag #joyandjoeteam19A #carrymyjoy #joyandjoebaby, • Tag another babywearing friend that you think may be excellent in promoting the Joy&Joe brand
• Worldwide entries are welcome, English does not have to be your first language. (Please be aware you are responsible for shipping costs for your free items and should only be delivered to your home address) • We believe in equal opportunities and inclusivity so disabled applicants are more than welcome, • Your Instagram account will need to be set to public so that we can view your photo entries or video entries, Our search will be open for three weeks and we are looking to welcome 4 ambassadors into our team. Please note that we might increase this number if we find that we cannot resist your exceptional personality/story/talent. CLOSING DATE IS THE 27ND MAY 2019 (Announcements will be made within a week, depending on the amount of applicants) Laurna, Bisi and Mayor x Being an ambassador has pushed me out my comfort zone and that has been a good thing. I have done lives, met new amazing people and advanced my learning about all things wraps.  You enjoyed our 2019 aspirations blog post where we told you about the things that you can expect from us this year. Remember that we mentioned that we were going to re-weave some of our existing designs. So here we go!!! Even though we call these designs our existing designs, they absolutely look fresh because we haven’t woven our geometric patterns for a long time and our double weave benevolence was only woven as a prototype previously. So if you are already familiar with our trillusion and benevolence designs, we can still assure you this new release is still nothing like you’ve ever seen before.  The reasons are as follows:
As with most of our luxurious woven wraps, this current collection is a limited edition treat for our customers. Woven and finished in Yorkshire by one of the best British weavers of our time. We intend to sell this current collection via our website shop. We also have some limited edition blankets and we will releases those after the slings have been released. Each sling will be available on our website next Saturday 18.00PM GMT Finally, please meet our first woven sling releases for 2019  Trillusion Kaitlyn: Design: The design takes the simple triangle and transforms it into a complex visual art with the repetition of the triangles across the wrap to generate an interesting moving illusion. The symmetrical relationship between the self-replicating triangles echoes the beauty of mathematical measurements that allow for the triangles to be recreated with such accuracy on the wrap. Yarn Colours: Royal blue, Dark Purple, Light purple, red Blend: 50% Mako cotton 50% Extra fine worsted merino wool Weave: Traditional double weave Sizes available: Ring slings (£155), Medium (£175) Suitability: Suitable for carrying both big and small babies!  Trillusion Sally: Yarn Colours: Brown, Black, Cream/Ecru Blend: 50% mako cotton 50% Extra fine worsted merino wool Weave: Traditional double weave Sizes available: Ring slings (£155), XL (£205) Suitability: Suitable for carrying both big and small babies!  Trillusion Helen: Yarn Colours: Monochrome (Black and white) Blend: 50% mako cotton 50% Extra fine worsted merino wool Weave: Traditional double weave Sizes available: Ring slings (£155), XL (£205) Suitable for carrying both big and small babies!  Benevolence Louise Yarn Colours: The colours are reminiscent of our first and original benevolence. So we have yarns of colours aubergine, blue, ecru, red etc The colourway is a wonder to be honest! Blend: 50% mako cotton 50% Extra fine worsted merino wool Weave: Traditional double weave Sizes available: XXL only (£215) Suitable for carrying both big and small babies!  Benevolence Eoina Yarn Colours: Blue, Ecru, Olive green, navy blue Blend: 50% mako cotton 50% Extra fine worsted merino wool Weave: Traditional double weave Sizes available: Ring slings (£155), XXL ( (£215) Suitable for carrying both big and small babies! More photos to come!  Talking about festive traditions around this time of year, we sense that our end of the year blog post has now become our own tradition here at the Joy and Joe HQ. We love to be able to look back into each year around the last weeks to the new year and put together a review of how the year has been for us as a brand and family. We then project into the new year and outline some of the things we aspire for in 2019. Remember our 2017 blog titled 17 interesting facts about our 2017 and 18 things to expect in 2018. The essence of this style of our end of the year blog post is mainly for us to consistently practice reflection and gratitude. Also to help us stay accountable to our vision. You can call this our brand’s vision board. First, let us review 2018  We added the SMP stretchy wraps to our patterned bamboo stretchy wrap collection and we designed a prototype of a new floral patterned stretchy design and rainbow stripes.  We released mini skulls, our SMP design on a smaller artistic scale  We rose to the level of an Amazon best seller this year! Whoop! Whoop!  We met lots of you at some fantastic babywearing events like the Sling show Scotland and the midland babywearing convention. Our highlight was meeting some of our beautiful Joy and Joe babies that we have lovingly oooed and aaahed over from our computer screens. Baby Trixie and Baby Yusuf were both such a pleasure to carry. Thank you Lysanne and Gemma. Not to forget that a lot of you bought from our stall, we appreciate you. Photos from these events can be viewed from the individual events pages via our main Facebook page  We started an additional Facebook group called the Joy and Joe babywearing hub and this was mainly for us to communicate with our customers in a group where there are no member’s buy/sell posts. This way it’ll be easier for those looking for specific answers to questions to find them. Our chatter group is still our main Facebook group. Please click here to join our new babywearing hub group  We wove some SMP blankets and scarves and we already planning to weave more blankets in designs other than our SMP. We are considering sending one our newest blankets, possibly the benevolence blanket/throw on a tour, if you're interested in testing, please join our testing group   Our benevolence allure was woven out of our aspiration for an affordable high quality woven wrap. We sourced our cotton yarns in wholesale quantities directly from the spinners. Eliminating the need for commercial middle men gave us the rare opportunity of sourcing the benevolence cotton yarns at incredibly affordable prices. We chose to pass this bargain to our dear customers so we hope that this answers the questions for those who are curious about the affordability of our benevolence allure slings. Our higher priced wraps were woven using rarer and more limited quantity yarns sourced from smaller yarn suppliers hence the price difference. Our benevolence ring slings sold out in no time and we are now hoping to have more benevolence wraps converted to ring slings to meet the demand. Shop benevolence allure wraps by clicking here We enjoyed some fantastic Facebook live videos and ambassador instagram takeovers facilitated by our ambassadors. Thank you so much 2018 brand ambassadors for facilitating some interesting discussions across our social media platforms. A replay of each of these videos can be found on our main Facebook page and YouTube channel  We improved our way of supporting sling libraries. Remember our low priced sling library pack which consisted of a wrap, ring sling and stretchy wrap (currently sold out). We released more helpful blog post and graphics. Have you seen tutorial videos featuring our brilliant PR/admin manager, Laurna Hislop? Click here to watch some of the videos.  We welcomed our new brand ambassadors. We are so excited about 2019 but let’s leave that for the other section of this blog post. Please click here to read the blog post that Laurna wrote to introduce our brand ambassadors  Around this time last year, we hinted you that our brand name might change. After all, we are an eponymous brand. This was our humorous way of hinting you that a sibling to Joy and Joseph was going to be born in 2018. We were hoping to share more details of our good news with you but our angel was too perfect for this earth. Hence, the start of this year 2018 was a very challenging time emotionally for us. We are a joyful brand and family but we also want to let anyone going through baby loss of any kind to understand that they are not alone. Please don’t feel out of place if you feel that you need someone to talk to. We are also here for you. Bisi can be reached via bisi@joyandjoebaby.co.uk  As a brand and family, we donated to several local and international charities this year (especially small charities) and we did not announce most of our philanthropic work. One of our major charitable initiatives is a spinoff of our Joy and Joe brand, the Joy and Joe special needs parenting community where we raise disability awareness and also support entrepreneurs who are also parent carers. To watch videos of one of our charitable activities, please check out the Joy and Joe family on facebook/instagram and scroll down to the posts where we sent groceries to an orphanage and home for disabled people in West Africa.  We know that with your support, it can only be upwards and upwards for us. So let’s look into the future together and project into 2019.  For 2019, you can expect some of the following:
  Our brand ambassadors and what they do. Many people are still are not entirely sure what a brand ambassador is and what they do. So, lets talk about what they do and what they don't do. Firstly, a brand ambassador is NOT PAID! They are not an employee or get any financial commission from talking about and recommending a company. Secondly, knowing that they are not employed or getting paid for this role, why would they apply to do it (in their own time) if they didn't like, use or approve of the company? I mean, that's just silly right? Being a brand ambassador is a way to give back and be encouraged to talk about your favourite brand! As an ambassador, you are given wraps (yes free wraps!) You are not expected to pay for it in cash, but more in your time and enthusiasm for the brand. There are simple guidelines that are given which are easy enough to follow. You are not forced to do or say anything you don't agree with. You are asked for your honestly and enthusiasm. You are asked to post pictures of you using your new wraps on social media a couple times a week. You are asked to post on several social media platforms if that's what you use, we all know people follow you in different ways right? So basically you post a picture of you (as you probably do anyway, and us and use certain hashtags too. You are expected to takeover the company Instagram , sharing your life and how wrapping helps. You are asked to do LIVE Facebook videos, the topics are chosen by you but hopefully benefit other wrappers. Not too hard or pressuring is it? There are a few other asks, but nothing too time consuming. What are you not asked to, or expected to do as a brand ambassador? 1. You are NOT asked to hard sell! Again, they are not employees or sales people! 2. We are not asked to say "I love this wrap" when in fact, you may not be getting on with it or it's just really not your style. (But if a wrap has been designed for new wrappers to learn, we don't expect you to try do every fancy finish and advanced carries with it. Think about how it was designed, how it feels, go back to basics.) 3. You are not expected to push people into buying or trying from the company. You wouldn't recommend on a post that someone MUST try x,y or z because you say it's the bees knees! But we do expect you to promote the brand over others in your time as ambassador. 5. And finally, you are NOT asked to say anything about the wrap or company that you do not agree with! We encourage feedback from our ambassadors, they also get the chance to chat about new designs, see behind the scenes and learn more about weaving. So, being an ambassador is simple, you like the company, you are happy to chat about it to others. You're not going to tell your friend to buy some chocolate if you don't like it yourself right? So lets meet the new team for 2019!Please give them a warm welcome, you will be seeing a lot more of them in the new year! x
Silhouettes, Cartography, Vines, Mini Skulls and Feathers...   Hi, It has been a while (infact a couple of months) since we released new woven wraps! Our stretchy wraps have kept us busy and we wanted to give you time to snap up our previous woven wrap releases. These new limited edition woven wraps will be available for sale on our web-shop from Saturday, the 27th of October, 2018. So enjoy some juicy info. about our new releases and we will add action photos before our actual release/sale date. 
 Mini SMP silhouette Lynne Pastel navy blue and green SMP 60% cotton, 30% lambswool, 10% linen Loomstate Sizes available for sale: Medium (2), Large(3), XL(3), XXL (4) Prices: Medium (£125), Large(£135), XL(£145), XXL (£155) Expertly woven in Yorkshire by our father and son team of traditional artisan weavers. This mini SMP silhouette Lynne is an offshoot of our SMP minis so you can safely call our SMP silhouette a sibling of our SMP mini. Our SMP Silhouette also features our new mini skull design. The SMP silhouette is thicker than our other SMP minis and it is woollier in texture compared to our previous minis. The mini SMP silhouette Lynne features an artistic silhouette of our SMP skulls in a minimalistic abstract fashion.  .Mini SMP silhouette Lysanne Pastel Purple and Turquoise SMP 60% cotton, 30% lambswool, 10% linen Very similar to the mini SMP silhouette Lynne so the information above also applies to the SMP Lysanne. Sizes available for sale: Small (1), Medium(1), XL(4), XXL (3) Prices: Small (£115), Medium (£125), XL(£145), XXL (£155)  Swirly vine woven wrap Grey and pastel navy blue Loomstate 50% combed cotton and 50% lambswool Sizes available for sale: Large(2), XXL(2) Prices: Large(£145), XXL (£155) The swirly vine woven wrap has the highest wool content in the history of our woven wraps so this is a unique wrap! This woolly goodness will remind you of the unique double layered texture of our original benevolence woven wrap. Very ‘smooshy’ to touch due to the pockets of air between its double weave. This wrap is perfect for carrying both babies and toddlers. This is a complete one-off design never to be re-woven similar to some of our highly sought after woven wraps.  Royal blue Dimana Feathers Blue feathers 70% cotton, 30% linen Sizes available for sale: XXL (2) Prices: XXL (£165) Overlapping royal blue feathers floating on top of our ombre multicolour (Cerise, golden yellow and rose gold) warp. This is first multicolour feathers. A sequel to our 2016/17 fluffy shade of feathers design. The Dimana feathers wrap is a re-creation of our original 2015 fluffy shade of feathers design. Here’s more about the inspiration behind our fluffy shade of feathers design: Inspired by a beautiful Alexander McQueen’s dress worn by FKA Twigs on the red carpet, we created the FLUFFY SHADES OF FEATHERS wrap design with our own personal twist on the iconic design. A close look at this design reveals the subtle layering of the feathers in a way that mirrors the natural arrangement of scales on a fish. Feathers are without doubt one of nature’s wonders, having evolved from scales, they can be found in birds around us. We admire how incredibly strong and flexible feathers are and the role they play in supporting the movement of various species. In birds, feathers aid both lift and forward movement. Therefore, adopting this theme of movement from feathers, our wrap features overlapping feathers created using a mix of two weaves, one weave is deliberately more textured than the other to improve the adaptability and movement that the wrap allows. For extra charm, the edges of the wrap have also been softened in order to support a more realistic feather-like feel. Our wrap design adopts a two colour shading technique, which adds rhythm and a calming contrast to the design. The contrast results in a well spaced out pattern across the wrap. Feather and scales are naturally protective covering for birds and fishes respectively and we love that our design encapsulates the protective and loving covering that parents wrap their children with. In this new design and the others, we love that we are able to utilize our wide scientific knowledge of zoology fused with our playful penchant for art to create wraps that truly celebrate the protective and caring characteristics of a mother.  Mini SMP Gemma Cerise, golden yellow and rose gold warp (background) Pastel black weft which translates to the fact that in this wrap, you will notice the mini skulls floating on top of our multicolored background. The colour arrangement of our warp is the first of its kind. 70% cotton, 30% linen Loomstate Sizes available for sale: XL (3) ,XXL (1) , Ring sling (4) Prices: Ring sling (£155), XL(£165), XXL (£175)  Mariana Cartostyle Carrot orange weft Multicolored warp 70% cotton, 30% linen Sizes available for sale: XL (1) ,XXL (2) , Ring sling (2) Prices: Ring sling (£155), XL(£165), XXL (£175) Loomstate Carrot orange colored cartography swirls floating on top of our multicolour black/yellow/cerise warp. The Mariana cartostyle is a sequel to our original cartostyle design. Here’s a bit more about our cartostyle design: Cartostyle is our cartography inspired design. We wanted to bring in unique and quirky designs from our nostalgic experiences in scientific studies which included geographical sciences. Geography isn't complete without the use of maps and we found the abstract and fluid look of contours very intriguing that you can stare at it for hours in wonder. You can even liken them to naturally occurring pattern in our palms etc. Contour lines are used in different aspects of cartography and you can see them on our weather maps and maps depicting topographical landscapes. We stretched the contours further to create this amazingly mesmerizing fluidity that impresses every artistic mind.  Ann Cartostyle Black Cartostyle weft Multicolour weft 70% cotton, 30% linen Prices: Large (£155) Sizes available for sale: Large (2) Loomstate Black cartography swirls floating on top of our multicolour black/yellow/cerise warp. Cartostyle is our cartography inspired design. We wanted to bring in unique and quirky designs from our nostalgic experiences in scientific studies which included geographical sciences. Geography isn't complete without the use of maps and we found the abstract and fluid look of contours very intriguing that you can stare at it for hours in wonder. You can even liken them to naturally occurring pattern in our palms etc. Contour lines are used in different aspects of cartography and you can see them on our weather maps and maps depicting topographical landscapes. We stretched the contours further to create this amazingly mesmerizing fluidity that impresses every artistic mind.  Multicolored mini SMP throws with fringes 70% cotton, 30% linen Quantity available: 7 Price: £99 per throw (one size) Dark SMP mini skulls floating on top of our multicolour rose gold/golden yellow/cerise warp. This fringed throw can be machine washed unlike our previous throw but please note that the fringes are likely to unravel if you use the spin setting of your washing machine. Most washing machines have settings for dedicates. Our throws are double the width of our regular woven wrap and approximately 2m in length so they can almost cover a standard double bed and they will cover a standard double sofa.  Mystery is at the heart of creativity. That, and surprise…(Quote by Julia Cameron) Treat yourself to the gift of mystery! Give yourself a surprise gift that you were not expecting. Or even treat someone else! Give someone a surprise gift that he/she was not expecting. Wish list are slowly taking away the suspense and excitement associated with surprise gift giving so here’s a new service from Joy and Joe and we aim to fuel your sense of adventure! The Joy and Joe slings or accessories that you will receive have been discounted just for the mystery box service. Our mystery box service is your chance to do something different by embracing the unknown with a smile on your face. Our mystery box is an experience that you can’t afford to miss!  Price points will be £50-£200,
* The wrap chosen for your box will be discounted, so you will be getting a slightly more expensive wrap for the price! * Ring slings will be included in the boxes, * Accessory boxes will be available at £40. These will be great for those who no longer wrap, or a gift. they will include; snoods, mugs, rings, scraps, keyrings. * You will have three choices to ensure your box is a mystery but will work for you. * You will be able to say what wraps you already own, to prevent duplicates, * You will be able to say if you have any sensitivities for example wool, * You will be asked to choose three wrap sizes you can use, * You will be asked if you would like the option of a ring sling. Mystery boxes will not be accepted for returns or refunds, you agree to amystery box on the understanding that you do not know what will be included. This may not be an option for everyone, but we hoe you enjoy putting a bit more excitement into your fluffy post!  To buy any of the woven wraps within our new mini collection, please fill the form below. If you select a wrap that is no longer available, we will add you to our waiting list so that you can get a chance to buy any of the wraps that might be made available from unpaid invoices. Please note that we will ship to the postal address that is registered with your paypal account as a default. However, you are welcome to email us if you'd like us to ship to an alternative address. We will appreciate if you only complete this form if you're the actual person looking to make the purchase. This will go a long way to reducing the number of entries that we have to wade through. Thanks for your understanding.
 Please scroll further down to enjoy our new action photos by Simon Jolly photography and you will also find the dates of our 'draw to buy' below. It has been a few months now since we released our new and affordable benevolence allure woven wraps and ring slings. Before our benevolence allure was our mini skulls collection which were part of our high end collection. Lots of our customers have been asking for more mini skulls wraps so we've been working on these simultaneously with our SMP bamboo stretchy. This collection should be our last woven wrap release before the big summer holiday!  When we released our first mini skull collection earlier this year, we were pleased to see that you all loved the wraps within that collection. Our mini skulls were borne out of the need to creatively experiment with the design scale of the skulls within our SMP design. Our mini skulls were part of our limited edition slings so we are certainly not replicating the exact colourways that we previously released as yet. We have now come up with another set of mini skulls in newer colourways. As you can see from our photos, we also played with our maxi roses and winged dreams. We now have mini-roses and mini-winged dreams respectively. Perhaps 2018 is the year of the mini designs! Well, let’s not conclude as yet because we still have approximately 6 months to go for 2018. Our new collection has all the unique qualities of our original double weave that you all loved. They are bold, well outlined, super strong, thick 'workhorse' sort of wraps for experienced babywearers. However, like many of you tell us, our wraps soften up or should we say break in really nicely especially when you actually wear them. The heavy weights in this special collection are great for carrying bigger babies and when they’re fully broken in, they’ll be malleable enough for carrying smaller babies. Our woven wraps are built to last and are best enjoyed when they are worn a lot more often. If you’re completely new to our original weaves, please join our closed group on Facebook and check our previous posts where some of our antique, original weaves were showcased. Our original weaves are more than 'half a decade' old and when you see most of these wraps today, they still look as good as new. That’s because of the unique quality of our weave structures and weaving style. Please note that wraps in this collection as with our previous high end wraps will be presented with our white magnetic closure gift boxes so this is your perfect gift item!  Without further ado, please meet our 'mini but mighty' woven wrap collection:
MEGAN WINGED DREAMS Megan winged dream is our first winged dream woven wrap for 2018. If we simply call this design a butterfly design, this can be a disservice to the intricate details woven into this design. Well, we wove some winged dream designs last year and since then, we’ve been looking forward to trying our hands on new colours for this design. The inspiration for the winged dream design came from a day when Bisi (Joy and Joe founder) got lost in meditation about the beauty of transformation. She was at the reception area in Joy's school and a quote on school wall got her thinking deeply. She can remember that feeling of elation whenever she looks into the future knowing that children especially those who have had very difficult beginnings will hopefully one day outgrow their difficulties no matter how long it takes. Metamorphism can be slow but the beauty therein ought to celebrated. In this design, you will see a rose flower metamorphosing into a butterfly in a very gentle, quirky and impressive artistic interpretation of this well known scientific concept of metamorphosis.  Deets:
20% Tencel 10% Wool
 FRANCESCA MINI ROSES  You’ve seen the maxi-roses so now it is time for you to enjoy the mini roses. We thought that it’ll be nice to tweak the design a little bit to creatively align with our mini skulls. Our maxi-roses wraps have this grand, elegant and artistically abstract floral appearance and we promise you that our mini roses will not disappoint either. With the maxi-roses, the rose petals are huge and somewhat artistically abstract but with our mini roses, you can easily see that the design layout is that of a rose flower viewed from the top. If you have any eye for art, you will appreciate the regal nature of this floral pattern.  Deets:
20% Tencel 10% Wool
 INVERNESS MINI SKULLS The Inverness mini skull is our very first multi-colour mini SMP and no, it is not a rainbow! (Watch this space! You just never know, a rainbow SMP might well be in the horizon). Do you know the reason for the name Inverness? One of our biggest SMP fans resides there. You can guess her name! You've seen this happen to our beautiful feathers pattern and connected. These two designs have undergone some sort of textile makeover. Its 2018 and we think it is the SMP's turn for its own makeover. How did we decide on the SMP? Last year at a Scottish babywearing event, we had an interesting conversation with a creative mum who is now one of our brand ambassadors and she asked if we have ever considered weaving our popular SMP pattern on a smaller scale in terms of the size of the skulls. We've have had this in mind for a while so when this lovely mum chatted with us about this; we knew it was time for us to creatively disrupt the SMP pattern haha! That opportunity came when we started planning to weave our custom blankets / throws. We started by tweaking the design and the size of each of the skulls was reduced. The pattern repeat was also altered as well. The idea of reducing the skull size is to give a whole new outlook to the beloved SMP design. When you wear a typical SMP wrap, approx. two or three skulls can fill up a chest pass so with our reduced skull pattern, you get more skulls within a certain area of your wrap. The whole idea is that you can immediately tell that it is an SMP wrap from the first glance. For comparison between our original SMP design and our SMP mini, please click here.  Deets:
20% Tencel 10% Wool
 SCOTT MINI SKULLS Our Scott mini skull is our 2018 ambassador exclusive and a sibling to our Inverness and Sofia mini skull. The main thing that differentiates the Scott mini from the Inverness mini is the colourway.  Deets:
20% Tencel 10% Wool
 SOFIA MINI SKULLS The Sofia mini SMP is the last but certainly not the least in this exquisite mini family. The design information under the Inverness SMP also applies to the sofa mini skulls.  Deets:
20% Tencel 10% Wool
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February 2023
AuthorHello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :) 
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