OUR STORY

Joy and Joe baby wrap carrier was born out of love and dedication by a husband and wife team, Mayor and Bisi, who are proud parents to two special children, Joy and Joseph. Their incredible journey began in 2007 when Joy was born with Downs syndrome and faced some medical challenges, leading her to spend time in the neonatal intensive care (NICU) for treatment. It was during this crucial time that Bisi realized the profound impact of motherly touch and cuddles on a child's recovery, sparking the first inspiration for Joy and Joe baby carriers.
While caring for Joy's 24/7 medical needs, Bisi found herself contemplating the ideal work that would allow her to be there for her daughter. The idea of babywearing kept resurfacing, and a thoughtful gift from a family friend - a pouch sling and a natural parenting book - further reinforced the benefits of carrying Joy close. After experimenting with different baby carriers, Bisi discovered that soft baby wraps offered the most comfort and versatility, allowing both herself and Mayor to share the same carrier.
However, it wasn't until 2009 when her second child, Joseph, was born prematurely that Bisi fully embraced the significance of her inspiration. Joseph spent six months in the neonatal intensive care unit, and the nurses introduced Bisi to the concept of kangaroo care and its numerous advantages, including soothing colic and regulating temperature. This deeply intrigued her, as babywearing is prevalent in her African roots, with the women in her family being well-versed in back torso carries.
After Joseph's discharge, Bisi spent years researching, growing her children, and honing her skills in fashion design. Her personal journey and passion for babywearing led her to establish Joy and Joe baby wrap carrier in August 2011, with the goal of positively impacting families around the world.
Recognizing the multitude of benefits that babywearing offers, Bisi believes that there are still many undiscovered advantages waiting to be unlocked. With her background in scientific research, she is currently working on her first book, which will feature a comprehensive literature review supporting the medical importance of babywearing and kangaroo care.
Join us on this beautiful journey of love and inspiration as we embrace the gift of babywearing with Joy and Joe baby wrap carrier. Together, we aim to nurture strong parent-child bonds and create joyful memories that last a lifetime.
While caring for Joy's 24/7 medical needs, Bisi found herself contemplating the ideal work that would allow her to be there for her daughter. The idea of babywearing kept resurfacing, and a thoughtful gift from a family friend - a pouch sling and a natural parenting book - further reinforced the benefits of carrying Joy close. After experimenting with different baby carriers, Bisi discovered that soft baby wraps offered the most comfort and versatility, allowing both herself and Mayor to share the same carrier.
However, it wasn't until 2009 when her second child, Joseph, was born prematurely that Bisi fully embraced the significance of her inspiration. Joseph spent six months in the neonatal intensive care unit, and the nurses introduced Bisi to the concept of kangaroo care and its numerous advantages, including soothing colic and regulating temperature. This deeply intrigued her, as babywearing is prevalent in her African roots, with the women in her family being well-versed in back torso carries.
After Joseph's discharge, Bisi spent years researching, growing her children, and honing her skills in fashion design. Her personal journey and passion for babywearing led her to establish Joy and Joe baby wrap carrier in August 2011, with the goal of positively impacting families around the world.
Recognizing the multitude of benefits that babywearing offers, Bisi believes that there are still many undiscovered advantages waiting to be unlocked. With her background in scientific research, she is currently working on her first book, which will feature a comprehensive literature review supporting the medical importance of babywearing and kangaroo care.
Join us on this beautiful journey of love and inspiration as we embrace the gift of babywearing with Joy and Joe baby wrap carrier. Together, we aim to nurture strong parent-child bonds and create joyful memories that last a lifetime.
...For you formed my inward parts; you knitted me together in my mother’s womb. I praise you, for I am fearfully and wonderfully made. Wonderful are your works; my soul knows it very well. My frame was not hidden from you, when I was being made in secret, intricately woven in the depths of the earth. Your eyes saw my unformed substance; in your book were written, every one of them, the days that were formed for me, when as yet there was none of them. Psalms 139:13-16