Our brand ambassadors and what they do.
Many people are still are not entirely sure what a brand ambassador is and what they do.
So, lets talk about what they do and what they don't do.
Firstly, a brand ambassador is NOT PAID!
They are not an employee or get any financial commission from talking about and recommending a company.
Secondly, knowing that they are not employed or getting paid for this role, why would they apply to do it (in their own time) if they didn't like, use or approve of the company? I mean, that's just silly right?
Being a brand ambassador is a way to give back and be encouraged to talk about your favourite brand!
As an ambassador, you are given wraps (yes free wraps!)
You are not expected to pay for it in cash, but more in your time and enthusiasm for the brand. There are simple guidelines that are given which are easy enough to follow. You are not forced to do or say anything you don't agree with. You are asked for your honestly and enthusiasm. You are asked to post pictures of you using your new wraps on social media a couple times a week. You are asked to post on several social media platforms if that's what you use, we all know people follow you in different ways right? So basically you post a picture of you (as you probably do anyway, and us and use certain hashtags too. You are expected to takeover the company Instagram , sharing your life and how wrapping helps. You are asked to do LIVE Facebook videos, the topics are chosen by you but hopefully benefit other wrappers. Not too hard or pressuring is it? There are a few other asks, but nothing too time consuming.
What are you not asked to, or expected to do as a brand ambassador?
1. You are NOT asked to hard sell! Again, they are not employees or sales people!
2. We are not asked to say "I love this wrap" when in fact, you may not be getting on with it or
it's just really not your style. (But if a wrap has been designed for new wrappers to learn, we don't expect you to try do every fancy finish and advanced carries with it. Think about how it was designed, how it feels, go back to basics.)
3. You are not expected to push people into buying or trying from the company. You wouldn't recommend on a post that someone MUST try x,y or z because you say it's the bees knees! But we do expect you to promote the brand over others in your time as ambassador.
5. And finally, you are NOT asked to say anything about the wrap or company that you do not agree with! We encourage feedback from our ambassadors, they also get the chance to chat about new designs, see behind the scenes and learn more about weaving.
So, being an ambassador is simple, you like the company, you are happy to chat about it to others. You're not going to tell your friend to buy some chocolate if you don't like it yourself right?
So lets meet the new team for 2019!
Please give them a warm welcome, you will be seeing a lot more of them in the new year! x
Hello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :)