First of all, can we start by apologizing for keeping you waiting with the introduction of this particular release. We know that many of you have been waiting and anticipating this particular collection.
The three slings in this collection are quad blends so they are the final 2016 members of our high-end artisan luxury collection. When we wove our initial artisan collection, the final wraps were super limited so we immediately started working towards re-weaving more  as soon as we sold some of the collection because we really don't want to disappoint our Joy and Joe families.  With our purple SMP, we decided to try a darker shade of purple and we ended up with gentian violet !!

With our plain double weave, woven end to end, we were fascinated by the spark the dark purple SMP had from the moment you set your eyes on it, so the electric indigo was born. For the black SMP, we had some pastel moss green-like mixed blend yarns so we decided to utilize this as a weft instead of weaving our usual black and white SMP, so here, the bronze opal SMP was born.

The final colours are so hard to describe because moss green changes its colour shade depending on the intensity of illumination it is exposed to. With the lavender cartostyle, this is our very first purple cartostyle. Previously, our cartostyle was woven in jewel and red colours. We couldn't resist the urge to experiment in newer colours ( our scientific curiosity at play here). Well, our cartostyle design with its abstract geographical contours resulted in our purple shade being beautifully diluted before the regular human vision, creating a soft purple outlook, the lavender cartostyle was born! Lest we forget, this is our very first quad cartostyle so the texture is nothing like you've every experienced before.  The lavendar cartostyle has this subtle hairy or should we say fuzzy feel to it when you run the back of your palms across it. 
Yes, this is a special , uncommon collection and it is a grand way to conclude our woven wrap releases for 2016.

Electric Violet SMP Quad
Gentian violet (dark purple) and optic white
35% silk, 40% linen, 15% cotton, 10% ethically sourced lambswool from Yorkshire-based spinners
Original double weave structure
Malleable, floppy and super-sturdy
Suitable for babywearers of all levels of experience
Loomstate
6 XL, 6 XXL
Pricing: XL~ £295
XXL: £305
Electric violet SMP Quad will be live on our website this coming Friday at approx. 18.00 GMT

Lavender Cartostyle Quad:
Purple and optic white
 30% silk, 40% linen, 10% cotton, 20% ethically sourced lambswool
Fuzzy texture, floppy and amazingly grippy
Recommended for experienced babywearers only
Loomstate
4 XL wraps, 2 RS
XL: £295
RS: £245
Lavendar Cartostyle Quad will be live on our website on Sunday 27/11/16 at approx. 18.00 GMT

Bronze opal SMP Quad:
Black and moss green
35% silk, 50% hemp, 10% cotton, 5 % wool
Thick, heavy duty and super-supportive for your chunky babies and toddlers
Recommended for experienced babywearers only
Loomstate
2XXL
Pricing: £305
Bronze Opal Quad will be live on our website on Tuesday, 29/11/16 at approx. 18.00 GMT

Babywearing Modelling by Ayespywraps Alaina and Aiden
Photography by Si Moore, Wales

Being customer centric is a very important aspect of our ethos. We believe that the Joy and Joe experience is beyond simply ordering a sling from our website. We love communicating with our Joy and Joe families  whilst simultaneously nurturing new relationships. We relate with each customer with so much attention because our strength lies in our relationships.

As a family owned company, we recognize the fact that we can't exist as an island of our own. We have always pondered on innovating different ways by which we can inspire our existing and new fans. This was the reason why in 2014-2015, we created the carrymyjoy vlog series, we quickly recognized that that visuals go a long way towards passing across a message compared to the written word.

Late 2015, we decided to take the plunge and plan our first ambassador program, despite having never organised an ambassador program before, we were incredibly inspired by the quality of the babywearers that we now call friends here at Joy and Joe. We also love that the ambassadors have not only started new friendships, they've also made our social media platforms more human. For us, people talking to people is a core ingredient of our social existence. We love the banter, chit-chats and action photos.

Thanks to our 2016 ambassadors, we feel that we are a lot more closer to our customers than ever before. This has now given us the inspiration to further this ambassador program. After a rigorous selection which wasn't easy at all because we loved majority of the applicants, we are pleased to introduce to you the faces of Joy and Joe in 2017.

Our new ambassadors will be stimulating conversations synonymous with the friendly Joy and Joe community vibe both online and offline. We want new babywearers to see our ambassadors, feel a connection  and say I think I'd love to give babywearing a try!

Our 2017 ambassador team is composed of talented babywearers from different professional backgrounds. We have midwives, nurses, writers, models, doctors and babywearing consultants within our ambassador team. So new and existing babywearers won't be short of high quality advice and support when needed.

Yes, buying a sling from the Joy and Joe is lovely and it's a necessary ingredient if we must constantly grow and contribute positively to society . However, we want to be a brand who constantly seeks to do more for our families, we mean our customers.
Our chatter page is undoubtedly  one of the friendliest online babywearing communities around. Are you in doubt? Check our dear new babywearer book and see for yourself!  Well, we believe that this bond has been enhanced by the presence of our ambassadors. We want everyone to feel loved, listened to and valued.

Well, we can go on and on, but hopefully if you didn't understand the significance of our ambassadors, we hope you now get it. Please don't forget to send each of our 2017 ambassadors your best wishes. Consider that each of them have various responsibilities like you and I but have decided to step up to support us, support you and see that the Joy and Joe vision further advances.
​
Without further ado, please join us as we welcome our 2017 ambassadors (outlined in no particular sequence)

​Meet our Christmas exclusive woven just for you! The Cranberry dream
A sequel to our beloved Monochrome dream.

​The Monochrome dream silver and Gold was our first 2016 woven wrap release and now we are concluding 2016 with a beautiful colour twist, The cranberry dream!
Inspired by minimalistic sophistication, the French's breton stripes and Coco Channel's take on these iconic stripes. Woven using high quality, ethically sourced Egyptian cotton and woven in the heart of Lancashire like our other woven wraps.

​This selection of the sturdiest natural yarns and fibres produce a remarkably hard-wearing, but a soft tactile quality, perfect for creating durable slings. It is also a beautiful and practical solution for baby and toddler wearing in tough environments. This weave is similar to our 2014 SMP noir but even softer due to its soft tumble finish so it comes to you ready to wear. Woven with a mix of twill and plain sateen weave, this structural weave mix gives the monochrome dream unique wearing properties for your every day babywearing.

​We designed our cranberry dream to be an all year round design despite its festive theme. So even though you won't find tinsels, hollies or jingle bells within our design, our cranberry dream still exudes festivity. The stunning red weft is nostalgically memorable. From Santa's cozy suit to Rudolph's glowing nose to ribbon-framed wreaths, red is the most visible color of the season. The vibrant shade has strong cultural associations with love, health and power. Winter greenery that sprouts red berries, such as holly, is especially popular at Christmas. Cranberries come into their own around Christmas but are good for much more than accompanying the turkey.

Fitting perfectly into the much loved monochrome trend, this red and black stripy woven wrap is a sleek and stylish way to accentuate your babywearing wardrobe with minimalism and style within this festive season and beyond.

GSM: 352 g/m2
For reviews, please check our review link
Pricing: Shawl (2m): £35 ,
RS/2m/one size : £55  
Extra-Small/Size 2/ 2.6m: £69,
Small/Size 3/3.2m: £75,
Medium /Size 4/ 3.6m: £85
Large/Size 5/4.2m : £95
X-Large/ Size 6/ 4.6m: £105
XXL/Size 7/ 5.2m: £125
XXXL/Size 8/ 5.7m: £135

Please note that size 2, size 3 and Size 8 woven wraps are only available on request. Those are not regular sizes that we stock because our customers rarely request them. However, if you would love to order any of these 3 sizes, please pop over to our website on our release date to do so. These rare sizes won't be around forever because they will only be tailored to order.
Cranberry dream will be listed for sale on our website this coming sunday 20/11/16
Photography by the talented Si Moore Photography based in Wales.
Babywearing modelling coordinated by Joy and Joe ambassador Ayesha 
​
Simplicity is the ultimate sophistication." - Leonardo da Vinci 

Your ultimate guide to a joyandjoetastic Christmas!
Whether you're looking for gift ideas for yourself or for a friend,
​ we can assure you that there's something for everyone.

Woven wrap snood: Our tubular neck scarf are great for accessorizing your outfit on days that you are not babywearing. They also go with your baby carrier because there are no extra bits of fabric to contend with! Your little one's face wont be covered with your scarf If you make it a snoody winter! We stock different snoods in a selection of your favorite Joy and Joe woven wrap fabrics. Click here to shop for yours

Shawl: Our shawls are also designed using our organic and superb quality woven wrap fabrics.
You can throw your shawls over your outfit on a day out and even enjoy a cosy snuggle on a day in! Click the photo below to get yours!

Postcards: This is the perfect season or sending a good cheer. Why not send your finds and family members a postcard by choosing from our beautiful range of high quality inspirational babywearing postcards. Click here to shop yours. ​Click the photo below to get yours !

Key fob: Our double sided embroidered keyfob are guaranteed to brighten up any bunch of keys! Novelty and executive key fob designed using the popular aviation theme. Great for dads and mums too. Click the photo below to get yours!

Christmas exclusive woven wrap: Festive woven wrap, ring sling, shawls and snoods. A simple and sophisticated festive colorway that will stay relevant all year through. Click the photo below to get yours!

Babywearing themed mugs: If you want to want tea this festive season, why use a boring mug with a regular appearance? Our babywearing themed mug is sure to delight you, your friends and families (even if they do not babywear) Click the photo below to get yours!

Silver monochrome dream