You are welcome to the 'draw to purchase' form for our new 2017 spring summer or catapult collection.
This special limited edition collection was woven to celebrate the grand opening of our first brick and mortar showroom/retail space known as 'the Joy and Joe babywearing gallery'.
For more information on each of the slings, please click any of the photos below
To enter our draw to purchase form, please scroll down to complete the form. We aim to get back to you within 36 hours (excluding weekends)
P. S: Videos can be found further down this blog post
The new Joy and Joe babywearing gallery is a modern showroom for all things babywearing. A creative space where parents enthusiastic about babywearing, natural and attachment parenting can visit to try out a beautiful array of stretchy wraps, woven wraps, ring slings and accessories.
His worshipful, the Mayor of St Helens, Councillor David Banks and the Mayoress, Councillor Jeanette Banks joined the founders and babywearing families as they officially opened the new gallery which seeks to promote babywearing and further encourage parents to bond with their little ones in St Helens and environs.
The former art gallery now a babywearing retail space was created by Joy and Joe Baby, a multi-award winning babywearing brand and first prize winner of the prestigious venture further award by the University of Manchester. The new Joy and Joe babywearing gallery currently stock different blends of Lancashire and Yorkshire woven slings including all cotton blends, triblends, and quad blends. The Joy and Joe baby brand is also a recipient of the gold nursery trader award and the bizziebaby award.
In addition to this, the new Joy and Joe babywearing gallery is hoping to become the hub of modern babywearing related activities in the Merseyside and beyond.
Dr and Mrs Osundeko, founders of Joy and Joe Ltd said “We are really excited to present a new space where customers get to experience the beauty of babywearing or baby/toddler carrying, something which our online website can’t fully deliver. We are pleased that we are finally open and we can’t wait for more families to come here to experience the modern, fun ambiance here at our new babywearing gallery. Many thanks to the families who joined us as we marked another memorable milestone in history of our eponymous British brand.
For more information, please visit our website: www.joyandjoe.co.uk. Further details can be found on our Facebook and twitter platforms.
Please scroll down to enjoy photos and videos from the grand opening day. Many thanks to the talented Si Moore photography for the stunning photos below.
The new sherbet cartostyle Lauren and Tanja woven wrap #catapultcollection
70% fine mako cotton
20% Irish linen
Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! The new sherbet cartostyle Lauren and Tanja as well as the rest of the collection will be available for sale on our event day and subsequently via a draw.
About our cartography design
Cartostyle is our cartography inspired design. We wanted to bring in unique and quirky designs from our nostalgic experiences in scientific studies which included geographical sciences. Geography isn't complete without the use of maps and we found the abstract and fluid look of contours very intriguing that you can stare at it for hours in wonder.
You can even liken them to naturally occurring pattern in our palms etc. Contour lines are used in different aspects of cartography and you can see them on our weather maps and maps depicting topographical landscapes.
We stretched the contours further to create this amazingly mesmerizing fluidity that impresses every artistic mind.
Sherbet Cartostyle Lauren
Sherbet Cartostyle Tanja
The new SMP Te and Anne Woven Wrap #catapultcollection
70% fine mako cotton
20% Irish linen
Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! SMP Anne and Te as well as the rest of the collection will be available for sale on our event day and subsequently via a draw.
About our Shiver me paisleys (SMP) design:
Our shiver me paisieys design is a strikingly beautiful cornucopia of paisleys and sugar skulls ornamented with some artistic fine details all intricately woven together in vibrant medley of beautiful colours
Shiver me paisleys Anne
About our Trillusion design: (Culled from our 2015 Trillusion release)
Revealing our Tri-illusion is a thrilling moment for us, this design took us back to our love of mathematical theorems like the Pythagoras. We have been asked several times to release designs based on our scientific backgrounds and we are so pleased to be able to work with our talented textile designer on this particular design.
The design takes the simple triangle and transforms it into a complex visual object with the repetition of the triangles across the wrap to generate an interesting moving illusion. The symmetrical relationship between the self-replicating triangles echoes the beauty of mathematical measurements that allow for the triangles to be recreated with such accuracy on the wrap.
Most importantly, we hope this design will lead to educative conversations in your home surrounding shape and the elegance of mathematics.
70% fine mako cotton
20% Irish linen
Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery!
The new 'Trillusion Jae'
The new 'Trillusion Vicky'
Trillusion Jae and Vicky as well as the rest of the catapult collection will be available for sale on our event day and subsequently via a draw form that will be publicized after our grand opening.
Winged dream #Catapultcollection
70% fine mako cotton
20% Irish linen
Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! Winged dream dusk and dusk, as well the rest of the collection will be available for sale on our event day. Enjoy
Winged dream dawn
Winged dream dusk
Photography of our action shots by Si Moore, Wales
The inspiration for this design came from a day when I got lost in thought about the beauty of transformation. I was at the reception area in Joy's school and a quote on school wall got me thinking and I can remember that feeling of elation whenever I look into the future knowing that our children especially those who have had very difficult beginnings will one day outgrow their difficulties no matter how long it takes.
Metamorphism can be slow but the beauty therein needs to celebrated. In this design, you will see a rose flower metamorphosing into a butterfly in a very gentle, quirky, and impressive artistic interpretation of this well known scientific concept of metamorphosis.
(Founder, Joy and Joe limited )
To celebrate our first brick and mortar store where customers can pop in to touch and feel our slings, we have woven a multicolour LE spring/summer collection. Some of the designs in this collection like the geometric trillusion and the cartostyle have never been woven in these multi-color wefts before, so this is new and really special. For now, these LE slings will only be available for sale on our event day, in store. However, we are also considering a draw for those who are not going to be able to make it to our store. Enjoy a preview of our new catapult spring summer collection. Proper action photos will follow
70% fine mako cotton
20% Irish linen
Further details will be released later via our official event page
Our subscription service is another brilliant addition to our customer incentives.
You subscribe to receiving slings for each season: spring, summer, autumn and winter.
You then complete a questionnaire where we collect information about your favorite design of all the Joy and Joe designs. You also tell us the range of colours you like.
You pay for the service for the entire year and then leave the rest to us.
We will tailor the blends and colourways to each season, so for the summer, the wrap you receive will be a linen+cotton blend and for the winter, we will weave a wool blend just for you
Spring: 15 March
Summer: 15th June
Autumn: 15th September
Winter: 10th December
With each fee, you will receive a ring sling per season. Our fees are exclusive of your shipping fees so we will charge based on your address. This way, you can request that we ship to your holiday destination or wherever you choose
Ring sling: £320 per year (4 ring slings in total)
Medium: £399 per year (4 medium sized wraps in total)
Large: £435 per year (4 large sized wraps in total)
XL: £499 per year (4 XL sized wraps in total)
XXL: £555 (4 XXL sized wraps in total)
Please note that the annual subscription has to be paid in full for you to access this service. However, your shipping fee for each of your 4 wraps can be paid right before we ship your sling. After your annual subscription fee has been paid, we will provide a form where you can complete to let us know your actual preferences and your postal address which will be sued to calculate your shipping fees. Enjoy x
Dear new babywearer box
Last year, when we were drawing towards the end of the year.
We announced a couple of customer incentives that we were looking to launch in 2017.
Now this year, we have been very busy with the planning of our grand opening and weaving so we haven’t had a chance to launch this service until now.
So, we present to you, our dear new babywearer gift box. In each box, you will receive a
brand new stretchy wrap,
a ring sling,
a copy of our dear new babywear book,
a USB or CD with relevant tutorial videos,
3 glossy postcards
and an aviation style babywearing key fob
We chose to include stretchy wraps because they are such beginner friendly wraps. You can simply wear your wrap and then pop your baby into your wrap when you like. With ring slings, you get the benefit of wearing your baby using an easy to use sling designed from our specially woven wrap fabrics.
With our dear new babywearer book, you get to enjoy a fun, funny and engaging compendium of words of wisdom written by babywearing parents for new babywearing parents.
So this box is specially curated to offer you a beautiful entry into babywearing. This is a perfect gift box for new mums or mums looking to get into babywearing without stress.
Each box cost £135 with contents of the entire worth approximately £195
The ring sling to be added to the box will be chosen by us but we will ask you to state a range of colours and patterns you like. We are now accepting orders for our dear new babywearer boxes and dispatch will start from the 15th June, 2017
Remember that last year we announced some of the customer incentives that we will be working on this year. As a continuation of our commitments to providing excellent customer service, we are now providing a custom woven wrap service. This service is great for anyone who has always dreamt of a particular colour combination or blend in his or her favorite Joy and Joe design or even in his or her own hand drawn design. You’ve commented on a couple of threads within the Joy and Joe chatter page where Becca or anyone else has asked for what your dream Joy and Joe wrap looks like.
We have assured you that we are listening to what you say because we never ever deliberately ignore our customers’ views. Sometimes, it just takes a little bit time to actualize dreams. Well, rejoice, because your wait is now over. We are now pleased to introduce our custom weaving service.
For the ease of administering this service, we have categorised this service into two:
For the semi-custom, you get to modify an existing Joy and Joe design into a colourway that you like. You also get to choose the blend as well. During this process, after you’ve placed your semi-custom order, we will work with you via emails to ensure that we carry you along.
There are some colour combinations that might not blend together so we will discuss this with you. We have a couple of wefts that you can choose from via the button below. When we start weaving, we will also send you a video as well to let you enjoy the entire custom service. This in our opinion is all about the unique experience and we are set to impress you! Our semi-custom service is priced at £250! Super affordable considering the amount of work required to achieve the masterpiece you stand to you get.
So now to the full custom weaving, here you can get to decide the colour, blend and guess what, you even choose the design to be woven and this has to be your very own design. Now practically some designs are complex than the others so we will advise you as to whether your design falls into the complex category. Complex designs will realistically attract extra fees but we are determined to keep this reasonable because we want you to have this once in a lifetime experience of seeing your artwork transformed into a functional woven sling. You will also need to send us a signed statement via email stating that the design submitted is indeed your intellectual property or whether you have permission from the artist to reproduce their work in the form of woven sling. As with our semi-custom service, we will send you photos and videos to carry you along and in cases where we envisage delays, we will endeavor to give you enough notice. This is an experience that you will remember for a long and we know that it will be challenging for us but trust us, we don’t take the easy route. We love creative challenges!
Any Size from 5 to 7 is priced at £500 (Exclusive of shipping)
Please note that this is a custom order and returns are not acceptable for custom orders
So what are going to design?
The new Joy and Joe babywearing gallery! Our background story
A saying by Abraham Lincoln goes thus ‘the best way to predict your future is to create it’.
Approximately 7 years ago, when I started my business from our family home conservatory, if anyone told me then that one day, we will be in a nice building where customers can pop in to try our products before they buy, I would have given the person another look. When I started my business, I mainly wanted to create a work life balance where I can run a small business and still be involved in the care of my children fully. I was young mum, quite bewildered with all that was going on with my children’s multiple special needs diagnosis. It was quite overwhelming and I couldn’t see myself in a typical 9 to 5 standard job because I didn’t want to miss the children’s therapy appointments and all.
So, working from home was absolutely great for us until we began to expand and we saw that the slings were taking more space in our home than we anticipated. We also wanted to separate the business and family environment. Working from home can be isolating and having to work from a professional business environment gave me a chance to enjoy that functional working environment that I felt that I missed out on when I worked from home. I have this flair for house hold chores so working from home meant that I was often distracted by the need to engage in one domestic work or the other.
So, the transition started. Our first office was situated in a regenerated textile mill in Bolton and it was a breath of fresh air. Moving to our first office massively improved how we worked, we had access to a receptionist who was able to receive our parcels from the courier companies on our behalf. We also had a professional working environment where we were able to meet with our contractors in a professional space without invading our own privacy. Plus, as a special family, we needed space in our family home for Joy and Joseph’s disability equipments. We particularly don’t want our home cluttered with baby sling stock so that the children can have an ample space to play and grow.
Not forgetting that the highly sought after documentary happened during that time so our office was an answer to our prayers, expansion wise. During that period, we noticed that we occasionally had customers phone up and ask if they could pick up their parcels from our premises rather us post to them. That way, they were able to save on shipping fees, that was the light bulb moment for our first brick and mortar store.
However, we didn’t feel prepared enough to take this leap. Fast-forward, when we bought our family home in St Helens, we later found a business premises in the bold business centre and it was just around the corner from where we lived so managing the business was a breeze.
After we started trading from our bold business centre office, we noticed that some customers pop around to ask to see Joy and Joe slings and there was an occasion where we not in the office. I can remember saying to Mayor that it will be great to have a place where anyone looking to try before they buy, can actually come around to touch and feel the products before making a decision.
We also organised our first St Helens event and that was xmas party! The event was great and we are very grateful to everyone who traveled form far and near to grace our occasion. Something struck us that day and this informed our decision to relocate our office. The internet was really slow at our previous office and no matter how we tried to rectify the internet speed, there were many times that we resorted to working from home so the office just become a storage space at the time and we didn’t want that.
Dr. Mayor who is the technical backbone of Joy and Joe just bravely made a phone call one day and I can remember him looking at me with his eyes brightened up and he said, I think I’ve found the perfect space for the Joy and Joe HQ. The space is bigger than where we are currently and also, we get to have two offices instead of one. So, from the moment we booked a tour of our proposed office space, I sensed that it was going to be a waste of creative space if we simply put desks, chairs and shelves within the two offices. So, we decided to convert one of the spaces to our new shop/boutique or gallery and then the other space will be our work space.
The beauty of this arrangement is that the bigger space is our work space so we are not under any pressure because we have a massive, comfortable space to work from. With our gallery, we love that we have a presentable space that customers can come into, roll around inside our world of woven and stretchy slings goodies, decide to buy instore if they chose or buy online or simply come over to feast their eyes on some colourful British woven slings.
This is our story about how we arrived here! The above is certainly a summary but I hope you still get the gist. Mayor recently reminded me that when we wrote down our goals for 2017, I actually put down that I will like to have a shop space where people will be welcomed to come into, to touch and try on our slings. I suddenly remembered that indeed this is an answer to our prayers. It is only the first quarter of the year and our dreams for 2017 are already coming true. Can you remember that we stated that the makeover of our stretchy wrap was also something that we also wanted to achieve? No point having a great product that cannot excite your customers when they set their eyes on it. We at Joy and Joe are the complete package and we always strive to deliver a friendly world class customer service.
I felt emotional seeing the final result of our handiwork. If like me you’ve suffered massive setbacks to your self-esteem, you will understand why this is such a big deal to us and the Joy and Joe family.
So, if you are local to St Helens/Warrington/Liverpool/Manchester, please note that you are highly welcome to pop over to see and feel any of our products in store after our opening ceremony scheduled for the Saturday, 22nd April, 12noon to 3pm. The future is here! Or should we say near ;) This new space can't be our final stop! We are still aiming to go higher. We can’t wait to welcome you to the new Joy and Joe babywearing gallery situated in the Catapult centre for creative industries.
Hello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :)