We promised you that we will have some gist for you soon. We have been working on this new design and weave for almost a year now and we are now getting closer to unveiling these exciting new designs and weave.

For those who are not familiar with our current weaves, we started with a plain weave with an embossed twill effect for our maxi-roses which was our first ever woven wrap. Then we added the bomb proof double weave to our collection. We used this weave for our first collection of shiver me paisleys last year. Can you remember the purple and gold, Jewel , clematis SMPs and others?

The plan then was to use a weave structure that will bring out the intricate details of such a complex design in all its glory. Our double weave was met with mixed reviews at the time because it was a completely new weave in the babywearing scenery, imagine a wrap without an odd side and having a double layer which makes it very toddler proof.

So it was a wrap that needed some breaking especially the wraps with our hemp-like linen. Based on these feedback, we decided to add a single ply weave to our collection and our sateen weave was born. Our SMP noir was met with an amazing applause, we love the fact that it came with such a beautiful sheen and a uniquely embroidered odd side which added an optimal grip for your woven wrap carry passes.

Then our double weave then became quite scarce because we only wove a few wraps with our rock solid double weave in 2013. So we released a few more wraps this year with our double weave with designs such as the elegant kente, celtic tileanna and kente. As our current wraps stock have mostly made their way to their new homes, we then started working on the next design in our archive and we visited the design studio of our other weaving house to discus product development.

Close to 30 different weaves were introduced to us and we had samples of each that we had to ponder over and test for a period of 5 months.

A certain weave stood out of the rest of the weaves and it is called the double sateen. Wow, chatting with our weavers, we learnt that this is a new weave that combines the qualities of two weave structures that we were already used to (the double weave and the sateen weave). So we were not surprised when we discovered that this new weave is called a double sateen. This compared to other weave structures is one of the most intricate and complex jacquard weaves, not forgetting that it is going to be two ply and the design expertly sandwiched between two single layers. 

So around the time we chose our new weave, the sateen weave, we were introduced to a fantastic British artist, Chloe and she had worked on our luceo non uro wraps and we are very excited that she helped us draw one of our new designs as well. Those who came to carryon London event and those following us on instagram had a sneak peak of our upcoming rainbow SMP. 

This will be woven on this new double sateen weave in addition to the new mystery design that Chloe worked on. This new design is so amazing, magnificent and inspiring. One of the main characters in this design is one of the most revered and admired of the Aves family in our natural world. Chloe worked her magic on this design and added a fantastic artistic concept that we know you will all love. 

We will tell you more about this mystery design in our next blog post and we will subsequently show you photos when the weaving is completed. Note that we are only weaving prototypes currently. We must not forget to also add that we are currently weaving short runs of some selected colorways and exotic blends in our SMP and kente designs. You will be seeing a couple more ethnic inspired designs like our beloved kente woven wraps in 2015 as well. Please watch out for part two of this gist. 
If you enjoyed reading our updates, please feel free to share this post and our other Facebook post with your friends. You don't want them to miss out. We often get people telling us that they had no idea when a new design was launched and things like that because facebook restricts visibility of many pages. So lets get the word out there :)

Enjoy our photo dairy of our highly sought after interview. Its a great opportunity for you see the ultra modern British textile mill where our SMP noir, Aurantiaco, Marguerite, birthing goddess (wrap your baby exclusive) and luceo non uro woven wrap collections was woven. 
We are elated to be a part of the historical rejuvenation of the textile weaving industry in the United kingdom. You also get a chance to see where we hide when Joy and Joseph are enjoying school. Actually that is our office where your wraps are sorted into sizes and packaged. We would have loved to take the HSA film crew to Rochdale where our tailors work their magic on chopping and hemming your wraps but time didn't permit us to do so.
We appreciate the expert HSA film crew for the visit and a note of thanks to the very lovely parents who took time out to travel down to our Bolton HQ to join us. You need to pop over to the Joy and Joe chatter page to see some photos our parents took themselves.
It was a day filled with so much laughter, chats and learning. Sharing that moment with our children also added so much happiness to the whole experience. Its a day that we certainly won't forget in a hurry :) Click here to learn more about the highly sought after documentary.
Happy viewing!

For the wrapping qualities of these two wraps they are both amazing wraps cannot really compare them as they are totally different in feel and weft.

With New Moorish I got a nice surprise as it was my first Non SMP wrap from Joy and Joe and I fell in love with it , it Feels soft and so strong at the same time makes you feel so safe with you baby close to your heart.

Don't  think Moorish is going to leave anytime soon but I am sure that my stash will get more wraps in it of these awesome designs of Joy and Joe .

Made a promise to myself to always keep  at least 1 

Jodie, Ali and Leyla will each be receiving £100 worth of Joy&Joe vouchers and they will be vlogging (video blogging) every fortnight for the next 3 months to showcase how they enjoy their Joy and Joe woven wrap any typical day.
These are our ambassadors because they will be the first to test any of our upcoming releases as well.Then one of our vloggers will later receive an additional £100 voucher with lots of Joy&Joe perks.

We had such a great time at the carry on London 2014 event yesterday. We appreciate the organizers for putting together such a lovely and well attended event. We would also like to thank everyone who took advantage of our special offers for the day. Enjoy our photo diary of the event. Happy viewing :)