​As a sequel to our previous blog post where we introduced you to our upcoming woven sling release, the benevolence allure, here's more information on all that you need to know.
The official release date for the benevolence allure is the 28th April. Prior to this date, our brand ambassadors would have had a chance to test and review the benevolence allure woven wraps in a variety of sizes.
We are hoping to mark our official release date with an online event where we will hopefully announce the winner of our surprise benevolence ring sling giveaway.

​​Yesssss, benevolence is about to make a comeback. Our supportive benevolence wrap was a big hit last year. Let’s remind you about this iconic wrap so that it can set a creative precedence for our upcoming new benevolence allure.  We will also gist you about the reasons why this beautiful design will be making a huge comeback this year.

Benevolence was one of our newest 2017 designs. Benevolence woven wrap had the most unique weave structure out of all our 2017 new releases. This design was inspired by the highly skilled medics and benevolent heart surgeons who mend fragile hearts on a daily basis around the word and then give them a unique opportunity to grow and flourish.
In this design, you will see little hearts clustered around larger hearts. Our 10 year old daughter, Joy was born with a hole in her heart and that hole was mended many thanks to the heart surgeons who took on this brave and complex open heart surgery.  We will be donating a significant percentage of our proceeds from the sale of this particular design to downs heart charity, Glenfield hospital or the great Ormond street hospital. Both hospitals have contributed to the well-being of our darling daughter Joy.
Last year’s release was a special mixed blend prototype so we have had countless requests to reweave this amazing design. This is a design that we believe you will all embrace and love.

As promised, the benevolence is about to make a comeback but let’s take it one step at a time.
If you remember from our blab video where we talked about our weaving process, we mentioned that weaving especially our Joy and Joe weaving takes time. We tend to avoid rushing the process because we really love to take our time to ensure that the end result is a wrap that you will absolutely enjoy wearing daily for a very long time.
So you can safely call this benevolence wrap, the rolls royce of babywearing. It has taken us such a long time coming, since last year and we are gradually getting closer to releasing this iconic wrap.
We will tell you more as time goes so please ensure that you’ve signed up to our email newsletters and also ensure that you’re following our Facebook page because we tend to make announcements there first.
We started the benevolence weaving by weaving prototypes and this process took the longest because we experimented with several weaves. Eventually we settled  for a special weave that we can describe as a fusion of the weave of our happy faces teaching wrap and the SMP noir.

From the moment you touch the benevolence allure, you will notice that it is very soft to handle and yet very sturdy. From our experience of super soft weaves like those of our SMP nero,  fountain of love, pulls from finger nails accidentally picking yarns accompanies such super softness due to the sort of fine soft yarns  and finishing. Hence, we’ve carefully enhanced this weave such that it will not pull one bit! That’s a promise from us. How did we achieve that? We repeatedly wove loads of prototypes until we finally arrived at a weave that is very sturdy. The sturdiness has been deliberately imputed into the weave to ensure that this wrap is easy to wash, easy to wrap with and suitable for daily multiple wearing.
So please enjoy the progression from our initial blue and white prototype to our cream and purple prototype.
Our finals colours are red, turquoise and purple. We have given you some information for now so let’s keep the blend, prices and exact release date under wraps! So the blend will be a huge surprise but feel free to keep your guesses coming in.

You stand to win one of our new benevolence allure ring slings. Add these hashtags to your guesses - #benevolenceiscoming #joyandjoebaby and repost the photo below to accompany your post either on Facebook or on instagram

This wrap will be accompanied with our new 2018 packaging (please scroll down to view)
Can you guess the blend of this wrap from the reviews of our cream and purple prototype?
The blend will be the same in our final benevolence allure.
We will select a winner from the guesses to win a ring sling in this new release.

We also have a woven wrap up for grabs. To win, simply partake in our Joy and Joe benevolence challenge by uploading a short video to your instagram or YouTube platform where you should tell us a benevolent or kind act that you've done for someone. We will repost your video entry on our instagram page and the winner gets to choose from the range of sizes we have available for our brand new benevolence allure. Let's all spread love around like a confetti. Please don't forget to add these hashtags to your entry #joyandjoebenevolence #JJbenevolencechallenge

Conclusively, to ensure that you stay in loop as regards our Joy and Joe updates, please sign up to our email newsletters and also join our online community, the Joy and Joe chatter group on Facebook. Looking forward to welcoming you x

​

​This is an offshoot of our SMP minis so you can safely call our SMP silhouette a sibling of our SMP mini.
Our SMP Silhouette also features our new mini skull design. The SMP silhouette is thicker than our SMP minis.
This SMP from its name features an artistic silhouette of our SMP skulls in an abstract fashion. This wrap is perfect for those who prefer the more toned down SMP design.
Blend: 60% cotton, 30% wool, 10% linen

You've seen this happen to our beautiful feathers pattern and connected. These two designs have undergone some sort of textile makeover. Its 2018 and we think it is the SMP's turn for its own makeover. How did we decide on the SMP?
​Last year at a Scottish babywearing event, we had an interesting conversation with a creative mum who is now one of our brand ambassadors and she asked if we have ever considered weaving our popular SMP pattern on a smaller scale in terms of the size of the skulls.

As with any textile design and weaving experimentation, there is a risk that the result might not be exactly as anticipated. However, on this occasion, we screamed with delight the first time we saw the SMP mini on the weaving loom. Our initial SMP mini appeared slightly abstract (SMP mini silhouette) so we decided to utilize our 2014 double weave which is famous for its bold and sharp outline. Our bold SMPs are the sort of wraps that never age, they never fade and they simply get better with age like fine wine. That’s the sort of vibe that we’ve infused into our latest SMP minis.

Did we hear you ask for the abstract SMPs (named SMP mini silhouette)? Lets take this one at a time! We will release those after the 5 SMP minis have been released. Please note that because the SMP mini is a completely new concept , we wove a super limited number so we only have two wraps for each colourway. 

The following are the colourways available for sale:
Jet black and natural undyed cream (Dudu)
Navy blue and natural undyed cream (Azul)
Fiery red and natural undyed cream (Pupa)
Goldish yellow and black (Flavo)
Dark purple and greenish teal (Ewe)

Vital info.:
Blend: 60% combed cotton, 35% linen, 5% ethically sourced wool
Care info: Machine and hand washable. If machine washing, endeavor to use the lower heat setting and avoid spinning because it can generally reduce the lifespan of woven textiles. If you are unsure of your washing machine settings, please consider hand washing instead.
Design:  New SMP mini
Designed, woven and tailored here in the United Kingdom as with all our wraps
Super- sturdy, Strong, Loomstate, Mid weight, Suitable for carrying babies and toddlers
Like our older SMP wraps, these wraps were woven to perfection and the structure of our double weave has been deliberately engineered to give you a wrap that will last you for many years to come.
Pricing:
Size 6, Extra large , 4.6m, £210
Size 7, Extra extra large , 5.2m, £225
(Prices above are exclusive of your shipping fees)
The SMP minis will be sold via a draw to buy form which will open on the 7th of March. The 'enter draw' button below will be active from 12 noon on that day. Please note that we will appreciate that you only enter this draw for yourself. This will save us wading through tons of email entries! (Thank you)