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Width: 27 inches
Length: Varies with sizes Density: 198 gsm (approximately) Colourways: Black, Pink and Mustard yellow Pricing: Size 4 (Medium) =£245, Size 5(Large) = £255, Size 6 (Extra-Large)= £265, Size 7 (XXL) = £275 Yarns: 50% Luxurious Italian combed cotton + 50% Mercerized cotton Weave: Double weave with a broken twill weave effect and some technical weaving procedure that we call 'the formula' 
The fountain of love woven wrap is our high end collection of premium quality woven wraps woven with the top of the range yarns and weaving techniques. The uniqueness of the fountain of love comes from not just the its elegant brocade design but from the collaborative efforts of our expert team consisting of textile designers and engineers, scientists and babywearing consultants who have been working behind closed doors since last year to create this unique weave never been seen before in the babywearing industry. Brocade designs are mostly special occasion textiles and they exude this intriguing baroque romance fashion style. 
The fountain of love woven wraps are kitten belly soft! Despite the softness, floppiness and cushiness of the weave, the double structure of the weave gives the fountain of love added durability. Some of the key features of the fountain of love are its extremely soft handle, fluidity and drape.
The embroidered feel to the texture of this wrap comes from the expert way the looms have been altered to create this unique textile effect. We wanted to create a wrap that will not need any breaking in and we now have the secret recipe!
The looms we used for the fountain of love is designed to weave a limited number of wraps at a time. We currently have 6 prototypes (2 wraps in each colours) and testing is currently ongoing.
Around the second week in June, we will be releasing more colourways in addition to the current colourways of the fountain of love woven wrap and they will be sold by draw due to their limited quantities. Our current prototypes will be sold via draw after the testing/travelling process is complete. 
Reviews and Feedback
By Ali (Babywearing parent,consultant and #carrymyjoy vlogger)
Leyla ( Babywearing parent, Makeup consultant, fashion blogger, #carrymyjoy vlogger)
Jodie, mum to Rosie and vlogger
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 Our heritage collection is a lavish collection featuring two of our all time favorite designs, the kente and the shiver me paisleys, all woven on our antique loom using super indulgent yarns and blends some of which are new to Jo&Joe like the silk blend wrap in this collection. For those new to the SMPS, The shiver me paisleys design is a strikingly beautiful cornucopia of paisleys and sugar skulls ornamented with some artistic fine details all intricately woven. The artist of the SMP artwork is Mr. LeeBernie (Babywearing dad). The kente is a stunning geometric pattern historically worn by royals in Ghana and it has now gained an amazing popularity all over the fashion world. We chose the name 'heritage' for this collection because the double weave used in this collection was one of our very first weave approximately 3 years ago and the old hattersley loom used in weaving these wraps is historically a significant aspect of British weaving/ textile heritage. With the approaching retirement of our elderly weaver and the emergence of our fountain of love wraps (soon to be released), these original double weave wraps were woven in very limited quantities (2/4) and are set to become history for us at Joy&Joe limited. These wraps are woven as a special one off and only in size 6 (XL, 4.6m) each So we present to you, our heritage collection of woven wraps. Enjoy 1. HONEY BONINGTON 25% Bamboo , 10% mulberry silk and 65% Combed Cotton Price: £265 exclusive of P&P (P&P cost typically depends your address) Compared to our tussah silk SMP, the honey bonington SMP is lighter in hand and significantly softer in texture. The bamboo adds a moderate amount of stretch and bounce to this wrap and its combed cotton content gives it an elegant drape when worn. As with our original weaves and all the wraps in the heritage collection, the honey bonington has no odd sides so both sides of this wrap can be worn facing out. Perfect for newborn babies and due to its weave structure, it is suitable for heavy toddlers as well especially with a multi-layer carry. Very floppy straight out of the box, this wrap doesn't need any breaking in. 2. Pastel RAF BLUE 10% Irish linen, 10% cashmere, 80% combed cotton Price: £245 exclusive of P&P The pastel RAF blue SMP has a relaxed look due to its pastel RAF blue weft. Due to its minimalistic appearance, the overall appearance of this wrap can vary depending on the amount of light intensity it is exposed to. As you can imagine, it was difficult to capture the RAF blue colour in this wrap because it looked like a grey or light green colourway in some shots. The Irish linen and cashmere content makes this wrap lighter in hand yet it is strong enough for your babies no matter the age 3. Tulip Moor 25% natural cashmere, 25% linen, 50% Combed Cotton Price: £235 exclusive of P&P (only 2 available) The Tulip moor is breathable and strong, perfect for the coming season with the advantage of its Irish linen content. Due to the extra steam finishing and its cashmere and combed cotton content, this wrap is very mouldable and it will get even fluffier with more gentle washing. 4. Carob Mapperly 25% Irish Linen, 75% cotton Price: £225 exclusive of P&P (only 2 wraps available) The Carob Mapperly is breathable and strong, perfect for the coming season with the advantage of its irish linen content. Due to the extra steam finishing and its combed cotton content, this wrap is very mouldable and it will get even fluffier with more washing and steam ironing 5. Olivia luxe  This is the top of this range and it is a special triblend consisting of 35% tussah silk, 10% natural cashmere and 55% combed cotton Price: £320 exclusive of P&P This wrap has the distinctive light toned honey colour reminiscent of its tussah content. It is also significantly textured as tussah silk is thicker and stronger compared to mulberry silk. Despite the mix of cashmere, the significant silk content gives this wrap a slightly heavy handle to start with hence this wrap is recommended only for experienced babywearers. Also not recommended for carrying younger babies due to its loomstate thickness. With time and use, the characteristic rough tussah texture should subside as the yarns settle a lot more. Please note that this unusual texture adds to the quirkiness of this wrap and isn't considered a flaw. Pricing has been done to account for cost of sourcing these luxury yarns and the weaving workmanship amidst other high production expenses used in this collection. 6. Margaret Luke 25% Bamboo, 75% Combed Cotton Price: £225 exclusive of P&P Suitable for babies and toddlers. As with our bamboo blends, the style of weaving specifically for the heritage collection gives these wraps added durability. So don't worry about carrying your heavy toddler in this bamboo blend and as you expect, it is perfect for newborn babies due to its amazing cush. This wrap requires minimal or no breaking in and you can wear it straight out of its box. The combination of the bamboo and combed cotton gives this wrap a fantastic drape and handle when worn 7. Habenero spice 25% Irish linen, 75% combed cotton Price: £225 exclusive of P&P The linen being a natural vegetable fiber adds a good amount of elasticity to the Hebenero spice SMP and its combed cotton content gives it a nice drape when worn . As with our original weaves and all the wraps in the heritage collection, the Hebenero spice has no odd sides so both sides of this wrap can be worn facing out. You will notice that this particular wrap has a distinctive natural crisp feel to its texture especially as it is freshly woven , this linen texture will even out over time as your wear, wash and iron your wrap. 8. FRANCESCA ULSTER  25% cashmere, 10% bamboo, 65% combed cotton Price: £225 exclusive of P&P The bamboo adds a moderate amount of stretch and bounce to the Fransesca Ulster and its combed cotton content gives it a good amount of drape when worn . As with our original weaves and all the wraps in the heritage collection, this wrap has no odd sides so both sides of this wrap can be worn facing out. The high quantity of barley white yarns has toned down the bottle green colour giving this wrap a relaxed opulent appearance  |
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July 2018
AuthorHello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :) 
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