45% Mako cotton, 25% linen, 25% lambswool, 5%Silk
RD:25/03/17

Many thanks to Laurna for coordinating the babywearing modelling for this shoot and our appreciation also goes to Simon Jolly photography, Scotland

Remember that when we introduced our plans for 2017, we announced that in addition to some new designs that we will be introducing, we will be tweaking some of our existing designs (feathers and connected).
Tweaking them involves adjusting the scale or size of the intricate aspects of the design, so like in the case of our connected, the microscopic leaf's veins are bolder and bigger giving the design a completely new artistic look. Likewise our feathers, the feathers are on a larger  scale compared to our previous fluffy shade of feathers pattern.
These two designs will also be woven on a weave similar to our 2014 SMP noir, 2016 chilli/purple rain. However due to the style of the pattern, the texture of the feathers woven wraps is similar to a broken-twill structure. A modern textile design technology called ' weave shading' has been used to create the feathery silhouette effect in the feathers so these wraps have a combination of 3 different weaves in one wrap! This is good news for those looking to experience something different when it comes to wrapping qualities!
The new connected has a shinny lustrous front side and the other side is subtle in appearance.  Without further ado, meet our affordable collection. The prices are further down this page.

50% Mako cotton
50% combed cotton
Amaranthus Vicki Feathers will be listed on our website on the 22nd of March, 2017

Things to love about our affordable range

1. They are all cotton blend wise
2. Easy care so very easy to wash
3. Woven in Lancashire
4. Tailored and packaged in St Helens
5. 4 different colourways to choose from
6. Popular and existing designs woven in a completely different dimension design wise
7. They are seriously trendy 
8. Bright and colourways completely new to Joy and Joe woven wraps
9. Toddler and squish worthy
10. No pulls. Yes, the weave structure is tighter!

Price list for our above affordable wraps
( AVANT GARDE LANCASHIRE WEAVE )
SNOOD: £22
RS: £99
MEDIUM (SIZE 4): £105
LARGE (SIZE 5): £115
XL (SIZE 6): £125
XXL (SIZE 7): £135

Release date: Wednesday 29th March, 2017
​Photography by Melissa Rae photography, USA

We had a blast at the recently concluded #nse event which took place at the Octagon center in Sheffield. Our appreciation goes to the organizers for putting together such a fabulous event. Our appreciation also goes to our ever supportive ambassadors and Joy and Joe friends, who rallied round to ensure that visitors to our stand were well looked after. 

Our appreciation also goes to everyone who bought something from our stall. We also love that lots of you got to try on some of our new 2017 wrap releases. The amazing response to our stretchy wrap release was heart-warming. Thanks to every sling librarian who popped around to purchase one of our improved stretchy wrap.

Last but certainly not the least; we appreciate the northern sling exhibition volunteers. From Friday, we sensed that this event was going to be epic. There was always someone on hand to assist us in offloading our wares and also to load our car. Sam was the person who assisted ourselves and other exhibitors in ensuring that the car parking went well. We also had a lovely welcome from one of the NSE volunteers who told us that a Joy and Joe sling was her very first when she started babywearing. We felt really welcomed to Sheffield. Lest we forget, we had a surplus supply of water to ensure that we stayed hydrated!!! Thank you  Dr Rosie and the NSE organizing team.

We also had an opportunity to meet and network with some other fabulous UK based sling manufacturers, many of whom are hardworking women we admire. This was a well organised event and the venue was very spacious, a massive upgrade from last year! Bring on #nse2018! ohhhh, I just remembered that my legs are still aching me badly from prolonged standing, one of the side effects of the #nse2017 excitement!!! Well, the exciting NSE vibe was all we needed as we embark on setting up our very first brick and mortar Joy and Joe sling gallery (shop) this week!! Our NSE photos and videos are below for your viewing pleasure.

PS: Did you discover Joy and Joe baby slings for the very first time yesterday at the #nse2017 event? We would love the opportunity to get to know you better. Plus, we are a really joyful bunch to roll with, please join our closed Facebook group. See you there <3

Bisi O.