New release | Avant garde Lancashire collection | Affordable range

Remember that when we introduced our plans for 2017, we announced that in addition to some new designs that we will be introducing, we will be tweaking some of our existing designs (feathers and connected).
Tweaking them involves adjusting the scale or size of the intricate aspects of the design, so like in the case of our connected, the microscopic leaf's veins are bolder and bigger giving the design a completely new artistic look. Likewise our feathers, the feathers are on a larger  scale compared to our previous fluffy shade of feathers pattern.
These two designs will also be woven on a weave similar to our 2014 SMP noir, 2016 chilli/purple rain. However due to the style of the pattern, the texture of the feathers woven wraps is similar to a broken-twill structure. A modern textile design technology called ' weave shading' has been used to create the feathery silhouette effect in the feathers so these wraps have a combination of 3 different weaves in one wrap! This is good news for those looking to experience something different when it comes to wrapping qualities!
The new connected has a shinny lustrous front side and the other side is subtle in appearance.  Without further ado, meet our affordable collection. The prices are further down this page.

Amaranthus Vicki Feathers

50% Mako cotton
50% combed cotton
Amaranthus Vicki Feathers will be listed on our website on the 22nd of March, 2017

Phoenix Katie Feathers

50% Mako cotton
50% combed cotton
Phoenix Katie Feathers will be listed on our website on the 22nd of March, 2017

Connected Louise Storm

50% Mako cotton
50% combed cotton
Connected Louise storm will be listed on our website on the 22nd of March, 2017

Connected Melissa Olive

50% Mako cotton
50% combed cotton
Connected Melissa Olive will be listed on our website on the 22nd of March, 2017

Things to love about our affordable range

1. They are all cotton blend wise
2. Easy care so very easy to wash
3. Woven in Lancashire
4. Tailored and packaged in St Helens
5. 4 different colourways to choose from
6. Popular and existing designs woven in a completely different dimension design wise
7. They are seriously trendy 
8. Bright and colourways completely new to Joy and Joe woven wraps
9. Toddler and squish worthy
10. No pulls. Yes, the weave structure is tighter!

Price list for our above affordable wraps
( AVANT GARDE LANCASHIRE WEAVE )
SNOOD: £22
RS: £99
MEDIUM (SIZE 4): £105
LARGE (SIZE 5): £115
XL (SIZE 6): £125
XXL (SIZE 7): £135

Release date: Wednesday 29th March, 2017
​Photography by Melissa Rae photography, USA