***Please note that there a few typographical errors in the video below. We apologize for that, a corrected version of this video is now on our you tube channel :)***

We've been shortlisted for the fantastic new baby and toddler gear award by the nursery traders. We at Joy and Joe limited are very excited about this news and this affirms our commitment to producing very high quality, safe and practical baby wrap carriers that both mothers and babies will love. A note of appreciation to our past and current customers, we really appreciate your patronage. Thank you so much. http://ukbabywrap.com/

The blackberry ripple wrap was released a few days ago and It is great seeing this gorgeous wrap in flesh at last. For those who do not know about how we came about this wrap. Here’s a recap. Early this year, we secured a sizeable quantity of a very pretty pink jacquard woven wrap fabric that was woven by a company we respect. However, we observed that pink didn’t suit everyone because of the girliness attached to it. So we conceived the idea of weaving a neutral woven wrap that will appeal to mums of both boys and girls and if like me you have both, you can use the same wrap for both children irrespective of their sex.

So lots of neutral colours came to mind and we put these colour options on our face book page. Of all the colours, aubergine won the votes. Then using the poll system we then asked our customers for the colours that can be paired up with aubergine and then purple came out on top. So we went for stripes because we wanted something simple and beautiful.As for the name again, mums on our face book forum suggested a couple of names and the name ‘blackberry ripple’ had the most votes.  

Using all the info we gathered, we used did a computer mock up of the design (see picture). The weavers have been busy with several other projects so you can imagine our relief when our blackberries went to the loom towards the end of the school holiday. The blackberry ripple was finally woven and it’s amazing to have this wrap come to life from one’s creative thoughts.

This is a wrap that is woven with yarns that are organic from farm to fabric. The weavers have worked with several high profile woven wrap manufacturers and I can guarantee that they haven’t disappointed in the case of the blackberry ripple woven wrap. They’ve never worked on an aubergine wrap before so this particular wrap is a product of our collective hard work, patience and dedication.

The wrap has traditional German style broken twill which has been hailed as the optimum for woven wrap carriers. It has a very noticeable diagonal movement to its fibres and it feels very soft to touch. It’s very breathable and as seen in some of the photos; its pores are very visible to the human eye. The wrap is of medium weight and the wrap feels light to wrap which makes it a very good beginner wrap. With this wrap, a wide array of carries can be achieved because of its floppiness. You can be assured that you can rock it on any outfits of any colour or style. We wove a specific number and when it’s gone, Its completely gone as we won’t be reweaving it. So don’t miss out on the chance to own a very durable aubergine woven wrap. 

Happy Babywearing.