Talking about festive traditions around this time of year, we sense that our end of the year blog post has now become our own tradition here at the Joy and Joe HQ. We love to be able to look back into each year around the last weeks to the new year and put together a review of how the year has been for us as a brand and family. We then project into the new year and outline some of the things we aspire for in 2019. Remember our 2017 blog titled 17 interesting facts about our 2017 and 18 things to expect in 2018. The essence of this style of our end of the year blog post is mainly for us to consistently practice reflection and gratitude. Also to help us stay accountable to our vision. You can call this our brand’s vision board.
First, let us review 2018
We added the SMP stretchy wraps to our patterned bamboo stretchy wrap collection and we designed a prototype of a new floral patterned stretchy design and rainbow stripes.
We released mini skulls, our SMP design on a smaller artistic scale
We rose to the level of an Amazon best seller this year! Whoop! Whoop!
We met lots of you at some fantastic babywearing events like the Sling show Scotland and the midland babywearing convention. Our highlight was meeting some of our beautiful Joy and Joe babies that we have lovingly oooed and aaahed over from our computer screens. Baby Trixie and Baby Yusuf were both such a pleasure to carry. Thank you Lysanne and Gemma. Not to forget that a lot of you bought from our stall, we appreciate you. Photos from these events can be viewed from the individual events pages via our main Facebook page
We started an additional Facebook group called the Joy and Joe babywearing hub and this was mainly for us to communicate with our customers in a group where there are no member’s buy/sell posts. This way it’ll be easier for those looking for specific answers to questions to find them. Our chatter group is still our main Facebook group. Please click here to join our new babywearing hub group
We wove some SMP blankets and scarves and we already planning to weave more blankets in designs other than our SMP. We are considering sending one our newest blankets, possibly the benevolence blanket/throw on a tour, if you're interested in testing, please join our testing group
Our benevolence allure was woven out of our aspiration for an affordable high quality woven wrap. We sourced our cotton yarns in wholesale quantities directly from the spinners. Eliminating the need for commercial middle men gave us the rare opportunity of sourcing the benevolence cotton yarns at incredibly affordable prices. We chose to pass this bargain to our dear customers so we hope that this answers the questions for those who are curious about the affordability of our benevolence allure slings. Our higher priced wraps were woven using rarer and more limited quantity yarns sourced from smaller yarn suppliers hence the price difference. Our benevolence ring slings sold out in no time and we are now hoping to have more benevolence wraps converted to ring slings to meet the demand. Shop benevolence allure wraps by clicking here
We enjoyed some fantastic Facebook live videos and ambassador instagram takeovers facilitated by our ambassadors. Thank you so much 2018 brand ambassadors for facilitating some interesting discussions across our social media platforms. A replay of each of these videos can be found on our main Facebook page and YouTube channel
We improved our way of supporting sling libraries. Remember our low priced sling library pack which consisted of a wrap, ring sling and stretchy wrap (currently sold out). We released more helpful blog post and graphics. Have you seen tutorial videos featuring our brilliant PR/admin manager, Laurna Hislop? Click here to watch some of the videos.
We welcomed our new brand ambassadors. We are so excited about 2019 but let’s leave that for the other section of this blog post. Please click here to read the blog post that Laurna wrote to introduce our brand ambassadors
Around this time last year, we hinted you that our brand name might change. After all, we are an eponymous brand. This was our humorous way of hinting you that a sibling to Joy and Joseph was going to be born in 2018. We were hoping to share more details of our good news with you but our angel was too perfect for this earth. Hence, the start of this year 2018 was a very challenging time emotionally for us. We are a joyful brand and family but we also want to let anyone going through baby loss of any kind to understand that they are not alone. Please don’t feel out of place if you feel that you need someone to talk to. We are also here for you. Bisi can be reached via firstname.lastname@example.org
As a brand and family, we donated to several local and international charities this year (especially small charities) and we did not announce most of our philanthropic work. One of our major charitable initiatives is a spinoff of our Joy and Joe brand, the Joy and Joe special needs parenting community where we raise disability awareness and also support entrepreneurs who are also parent carers. To watch videos of one of our charitable activities, please check out the Joy and Joe family on facebook/instagram and scroll down to the posts where we sent groceries to an orphanage and home for disabled people in West Africa.
We know that with your support, it can only be upwards and upwards for us. So let’s look into the future together and project into 2019.
For 2019, you can expect some of the following:
Hello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :)