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  You are welcome to the 'draw to purchase' form for our new 2017 spring summer or catapult collection. This special limited edition collection was woven to celebrate the grand opening of our first brick and mortar showroom/retail space known as 'the Joy and Joe babywearing gallery'. For more information on each of the slings, please click any of the photos below To enter our draw to purchase form, please scroll down to complete the form. We aim to get back to you within 36 hours (excluding weekends)
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P. S: Videos can be found further down this blog postThe new Joy and Joe babywearing gallery is a modern showroom for all things babywearing. A creative space where parents enthusiastic about babywearing, natural and attachment parenting can visit to try out a beautiful array of stretchy wraps, woven wraps, ring slings and accessories. His worshipful, the Mayor of St Helens, Councillor David Banks and the Mayoress, Councillor Jeanette Banks joined the founders and babywearing families as they officially opened the new gallery which seeks to promote babywearing and further encourage parents to bond with their little ones in St Helens and environs. The former art gallery now a babywearing retail space was created by Joy and Joe Baby, a multi-award winning babywearing brand and first prize winner of the prestigious venture further award by the University of Manchester. The new Joy and Joe babywearing gallery currently stock different blends of Lancashire and Yorkshire woven slings including all cotton blends, triblends, and quad blends. The Joy and Joe baby brand is also a recipient of the gold nursery trader award and the bizziebaby award. In addition to this, the new Joy and Joe babywearing gallery is hoping to become the hub of modern babywearing related activities in the Merseyside and beyond. Dr and Mrs Osundeko, founders of Joy and Joe Ltd said “We are really excited to present a new space where customers get to experience the beauty of babywearing or baby/toddler carrying, something which our online website can’t fully deliver. We are pleased that we are finally open and we can’t wait for more families to come here to experience the modern, fun ambiance here at our new babywearing gallery. Many thanks to the families who joined us as we marked another memorable milestone in history of our eponymous British brand. For more information, please visit our website: www.joyandjoe.co.uk. Further details can be found on our Facebook and twitter platforms. Please scroll down to enjoy photos and videos from the grand opening day. Many thanks to the talented Si Moore photography for the stunning photos below.                        The new sherbet cartostyle Lauren and Tanja woven wrap #catapultcollection Blend composition: 70% fine mako cotton 20% Irish linen 10% Tencel Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! The new sherbet cartostyle Lauren and Tanja as well as the rest of the collection will be available for sale on our event day and subsequently via a draw. About our cartography design Cartostyle is our cartography inspired design. We wanted to bring in unique and quirky designs from our nostalgic experiences in scientific studies which included geographical sciences. Geography isn't complete without the use of maps and we found the abstract and fluid look of contours very intriguing that you can stare at it for hours in wonder. You can even liken them to naturally occurring pattern in our palms etc. Contour lines are used in different aspects of cartography and you can see them on our weather maps and maps depicting topographical landscapes. We stretched the contours further to create this amazingly mesmerizing fluidity that impresses every artistic mind. Sherbet Cartostyle Lauren Sherbet Cartostyle Tanja  The new SMP Te and Anne Woven Wrap #catapultcollection Blend composition: 70% fine mako cotton 20% Irish linen 10% Tencel Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! SMP Anne and Te as well as the rest of the collection will be available for sale on our event day and subsequently via a draw. About our Shiver me paisleys (SMP) design: Our shiver me paisieys design is a strikingly beautiful cornucopia of paisleys and sugar skulls ornamented with some artistic fine details all intricately woven together in vibrant medley of beautiful colours Shiver me paisleys Anne  SMP Te     About our Trillusion design: (Culled from our 2015 Trillusion release) Revealing our Tri-illusion is a thrilling moment for us, this design took us back to our love of mathematical theorems like the Pythagoras. We have been asked several times to release designs based on our scientific backgrounds and we are so pleased to be able to work with our talented textile designer on this particular design. The design takes the simple triangle and transforms it into a complex visual object with the repetition of the triangles across the wrap to generate an interesting moving illusion. The symmetrical relationship between the self-replicating triangles echoes the beauty of mathematical measurements that allow for the triangles to be recreated with such accuracy on the wrap. Most importantly, we hope this design will lead to educative conversations in your home surrounding shape and the elegance of mathematics.  Blend composition: 70% fine mako cotton 20% Irish linen 10% Tencel Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! The new 'Trillusion Jae'  The new 'Trillusion Vicky'  Trillusion Jae and Vicky as well as the rest of the catapult collection will be available for sale on our event day and subsequently via a draw form that will be publicized after our grand opening.
uBlend composition: 70% fine mako cotton 20% Irish linen 10% Tencel Specifically woven to celebrate our first brick and mortar showroom, a cute creative space that we have christened the Joy and Joe babywearing gallery! Winged dream dusk and dusk, as well the rest of the collection will be available for sale on our event day. Enjoy Winged dream dawn  Winged dream dusk  Photography of our action shots by Si Moore, Wales  The inspiration for this design came from a day when I got lost in thought about the beauty of transformation. I was at the reception area in Joy's school and a quote on school wall got me thinking and I can remember that feeling of elation whenever I look into the future knowing that our children especially those who have had very difficult beginnings will one day outgrow their difficulties no matter how long it takes. Metamorphism can be slow but the beauty therein needs to celebrated. In this design, you will see a rose flower metamorphosing into a butterfly in a very gentle, quirky, and impressive artistic interpretation of this well known scientific concept of metamorphosis. ~Bc Osundeko (Founder, Joy and Joe limited ) ~Bc Osundeko   . To celebrate our first brick and mortar store where customers can pop in to touch and feel our slings, we have woven a multicolour LE spring/summer collection. Some of the designs in this collection like the geometric trillusion and the cartostyle have never been woven in these multi-color wefts before, so this is new and really special. For now, these LE slings will only be available for sale on our event day, in store. However, we are also considering a draw for those who are not going to be able to make it to our store. Enjoy a preview of our new catapult spring summer collection. Proper action photos will follow  Blend composition: 70% fine mako cotton 20% Irish linen 10% Tencel Further details will be released later via our official event page     Our subscription service is another brilliant addition to our customer incentives. You subscribe to receiving slings for each season: spring, summer, autumn and winter. You then complete a questionnaire where we collect information about your favorite design of all the Joy and Joe designs. You also tell us the range of colours you like. You pay for the service for the entire year and then leave the rest to us. We will tailor the blends and colourways to each season, so for the summer, the wrap you receive will be a linen+cotton blend and for the winter, we will weave a wool blend just for you Shipping dates Spring: 15 March Summer: 15th June Autumn: 15th September Winter: 10th December With each fee, you will receive a ring sling per season. Our fees are exclusive of your shipping fees so we will charge based on your address. This way, you can request that we ship to your holiday destination or wherever you choose Ring sling: £320 per year (4 ring slings in total) Medium: £399 per year (4 medium sized wraps in total) Large: £435 per year (4 large sized wraps in total) XL: £499 per year (4 XL sized wraps in total) XXL: £555 (4 XXL sized wraps in total) Please note that the annual subscription has to be paid in full for you to access this service. However, your shipping fee for each of your 4 wraps can be paid right before we ship your sling. After your annual subscription fee has been paid, we will provide a form where you can complete to let us know your actual preferences and your postal address which will be sued to calculate your shipping fees. Enjoy x      Last year, when we were drawing towards the end of the year.
We announced a couple of customer incentives that we were looking to launch in 2017. Now this year, we have been very busy with the planning of our grand opening and weaving so we haven’t had a chance to launch this service until now. So, we present to you, our dear new babywearer gift box. In each box, you will receive a brand new stretchy wrap, a ring sling, a copy of our dear new babywear book, a USB or CD with relevant tutorial videos, 3 glossy postcards and an aviation style babywearing key fob We chose to include stretchy wraps because they are such beginner friendly wraps. You can simply wear your wrap and then pop your baby into your wrap when you like. With ring slings, you get the benefit of wearing your baby using an easy to use sling designed from our specially woven wrap fabrics. With our dear new babywearer book, you get to enjoy a fun, funny and engaging compendium of words of wisdom written by babywearing parents for new babywearing parents. So this box is specially curated to offer you a beautiful entry into babywearing. This is a perfect gift box for new mums or mums looking to get into babywearing without stress. Each box cost £135 with contents of the entire worth approximately £195 The ring sling to be added to the box will be chosen by us but we will ask you to state a range of colours and patterns you like. We are now accepting orders for our dear new babywearer boxes and dispatch will start from the 15th June, 2017 Remember that last year we announced some of the customer incentives that we will be working on this year. As a continuation of our commitments to providing excellent customer service, we are now providing a custom woven wrap service. This service is great for anyone who has always dreamt of a particular colour combination or blend in his or her favorite Joy and Joe design or even in his or her own hand drawn design. You’ve commented on a couple of threads within the Joy and Joe chatter page where Becca or anyone else has asked for what your dream Joy and Joe wrap looks like. We have assured you that we are listening to what you say because we never ever deliberately ignore our customers’ views. Sometimes, it just takes a little bit time to actualize dreams. Well, rejoice, because your wait is now over. We are now pleased to introduce our custom weaving service. For the ease of administering this service, we have categorised this service into two: Semi-custom Full custom  For the semi-custom, you get to modify an existing Joy and Joe design into a colourway that you like. You also get to choose the blend as well. During this process, after you’ve placed your semi-custom order, we will work with you via emails to ensure that we carry you along. There are some colour combinations that might not blend together so we will discuss this with you. We have a couple of wefts that you can choose from via the button below. When we start weaving, we will also send you a video as well to let you enjoy the entire custom service. This in our opinion is all about the unique experience and we are set to impress you! Our semi-custom service is priced at £250! Super affordable considering the amount of work required to achieve the masterpiece you stand to you get.  So now to the full custom weaving, here you can get to decide the colour, blend and guess what, you even choose the design to be woven and this has to be your very own design. Now practically some designs are complex than the others so we will advise you as to whether your design falls into the complex category. Complex designs will realistically attract extra fees but we are determined to keep this reasonable because we want you to have this once in a lifetime experience of seeing your artwork transformed into a functional woven sling. You will also need to send us a signed statement via email stating that the design submitted is indeed your intellectual property or whether you have permission from the artist to reproduce their work in the form of woven sling. As with our semi-custom service, we will send you photos and videos to carry you along and in cases where we envisage delays, we will endeavor to give you enough notice. This is an experience that you will remember for a long and we know that it will be challenging for us but trust us, we don’t take the easy route. We love creative challenges! Any Size from 5 to 7 is priced at £500 (Exclusive of shipping) Please note that this is a custom order and returns are not acceptable for custom orders  So what are going to design?
 The new Joy and Joe babywearing gallery! Our background story A saying by Abraham Lincoln goes thus ‘the best way to predict your future is to create it’. Approximately 7 years ago, when I started my business from our family home conservatory, if anyone told me then that one day, we will be in a nice building where customers can pop in to try our products before they buy, I would have given the person another look. When I started my business, I mainly wanted to create a work life balance where I can run a small business and still be involved in the care of my children fully. I was young mum, quite bewildered with all that was going on with my children’s multiple special needs diagnosis. It was quite overwhelming and I couldn’t see myself in a typical 9 to 5 standard job because I didn’t want to miss the children’s therapy appointments and all. So, working from home was absolutely great for us until we began to expand and we saw that the slings were taking more space in our home than we anticipated. We also wanted to separate the business and family environment. Working from home can be isolating and having to work from a professional business environment gave me a chance to enjoy that functional working environment that I felt that I missed out on when I worked from home. I have this flair for house hold chores so working from home meant that I was often distracted by the need to engage in one domestic work or the other. So, the transition started. Our first office was situated in a regenerated textile mill in Bolton and it was a breath of fresh air. Moving to our first office massively improved how we worked, we had access to a receptionist who was able to receive our parcels from the courier companies on our behalf. We also had a professional working environment where we were able to meet with our contractors in a professional space without invading our own privacy. Plus, as a special family, we needed space in our family home for Joy and Joseph’s disability equipments. We particularly don’t want our home cluttered with baby sling stock so that the children can have an ample space to play and grow.  Not forgetting that the highly sought after documentary happened during that time so our office was an answer to our prayers, expansion wise. During that period, we noticed that we occasionally had customers phone up and ask if they could pick up their parcels from our premises rather us post to them. That way, they were able to save on shipping fees, that was the light bulb moment for our first brick and mortar store. However, we didn’t feel prepared enough to take this leap. Fast-forward, when we bought our family home in St Helens, we later found a business premises in the bold business centre and it was just around the corner from where we lived so managing the business was a breeze. After we started trading from our bold business centre office, we noticed that some customers pop around to ask to see Joy and Joe slings and there was an occasion where we not in the office. I can remember saying to Mayor that it will be great to have a place where anyone looking to try before they buy, can actually come around to touch and feel the products before making a decision. We also organised our first St Helens event and that was xmas party! The event was great and we are very grateful to everyone who traveled form far and near to grace our occasion. Something struck us that day and this informed our decision to relocate our office. The internet was really slow at our previous office and no matter how we tried to rectify the internet speed, there were many times that we resorted to working from home so the office just become a storage space at the time and we didn’t want that. Dr. Mayor who is the technical backbone of Joy and Joe just bravely made a phone call one day and I can remember him looking at me with his eyes brightened up and he said, I think I’ve found the perfect space for the Joy and Joe HQ. The space is bigger than where we are currently and also, we get to have two offices instead of one. So, from the moment we booked a tour of our proposed office space, I sensed that it was going to be a waste of creative space if we simply put desks, chairs and shelves within the two offices. So, we decided to convert one of the spaces to our new shop/boutique or gallery and then the other space will be our work space. The beauty of this arrangement is that the bigger space is our work space so we are not under any pressure because we have a massive, comfortable space to work from. With our gallery, we love that we have a presentable space that customers can come into, roll around inside our world of woven and stretchy slings goodies, decide to buy instore if they chose or buy online or simply come over to feast their eyes on some colourful British woven slings. This is our story about how we arrived here! The above is certainly a summary but I hope you still get the gist. Mayor recently reminded me that when we wrote down our goals for 2017, I actually put down that I will like to have a shop space where people will be welcomed to come into, to touch and try on our slings. I suddenly remembered that indeed this is an answer to our prayers. It is only the first quarter of the year and our dreams for 2017 are already coming true. Can you remember that we stated that the makeover of our stretchy wrap was also something that we also wanted to achieve? No point having a great product that cannot excite your customers when they set their eyes on it. We at Joy and Joe are the complete package and we always strive to deliver a friendly world class customer service. I felt emotional seeing the final result of our handiwork. If like me you’ve suffered massive setbacks to your self-esteem, you will understand why this is such a big deal to us and the Joy and Joe family. So, if you are local to St Helens/Warrington/Liverpool/Manchester, please note that you are highly welcome to pop over to see and feel any of our products in store after our opening ceremony scheduled for the Saturday, 22nd April, 12noon to 3pm. The future is here! Or should we say near ;) This new space can't be our final stop! We are still aiming to go higher. We can’t wait to welcome you to the new Joy and Joe babywearing gallery situated in the Catapult centre for creative industries. Thank you, Bisi 
  Winged dreams Elodie S45% Mako cotton, 25% linen, 25% lambswool, 5%Silk RD:25/03/17 Winged dream Lansbury 45% Mako cotton, 25% linen, 25% lambswool, 5%Silk
RD:25/03/17 Many thanks to Laurna for coordinating the babywearing modelling for this shoot and our appreciation also goes to Simon Jolly photography, Scotland  45% Mako cotton, 35% linen, 10% lambswool,10%Silk
Release Date :21/03/17 Remember that when we introduced our plans for 2017, we announced that in addition to some new designs that we will be introducing, we will be tweaking some of our existing designs (feathers and connected). Tweaking them involves adjusting the scale or size of the intricate aspects of the design, so like in the case of our connected, the microscopic leaf's veins are bolder and bigger giving the design a completely new artistic look. Likewise our feathers, the feathers are on a larger scale compared to our previous fluffy shade of feathers pattern. These two designs will also be woven on a weave similar to our 2014 SMP noir, 2016 chilli/purple rain. However due to the style of the pattern, the texture of the feathers woven wraps is similar to a broken-twill structure. A modern textile design technology called ' weave shading' has been used to create the feathery silhouette effect in the feathers so these wraps have a combination of 3 different weaves in one wrap! This is good news for those looking to experience something different when it comes to wrapping qualities! The new connected has a shinny lustrous front side and the other side is subtle in appearance. Without further ado, meet our affordable collection. The prices are further down this page. Amaranthus Vicki Feathers 50% Mako cotton 50% combed cotton Amaranthus Vicki Feathers will be listed on our website on the 22nd of March, 2017  Phoenix Katie Feathers 50% Mako cotton 50% combed cotton Phoenix Katie Feathers will be listed on our website on the 22nd of March, 2017  Connected Louise Storm 50% Mako cotton 50% combed cotton Connected Louise storm will be listed on our website on the 22nd of March, 2017  Connected Melissa Olive 50% Mako cotton 50% combed cotton Connected Melissa Olive will be listed on our website on the 22nd of March, 2017  Things to love about our affordable range
Price list for our above affordable wraps ( AVANT GARDE LANCASHIRE WEAVE ) SNOOD: £22 RS: £99 MEDIUM (SIZE 4): £105 LARGE (SIZE 5): £115 XL (SIZE 6): £125 XXL (SIZE 7): £135 Release date: Wednesday 29th March, 2017 Photography by Melissa Rae photography, USA We had a blast at the recently concluded #nse event which took place at the Octagon center in Sheffield. Our appreciation goes to the organizers for putting together such a fabulous event. Our appreciation also goes to our ever supportive ambassadors and Joy and Joe friends, who rallied round to ensure that visitors to our stand were well looked after. Our appreciation also goes to everyone who bought something from our stall. We also love that lots of you got to try on some of our new 2017 wrap releases. The amazing response to our stretchy wrap release was heart-warming. Thanks to every sling librarian who popped around to purchase one of our improved stretchy wrap. Last but certainly not the least; we appreciate the northern sling exhibition volunteers. From Friday, we sensed that this event was going to be epic. There was always someone on hand to assist us in offloading our wares and also to load our car. Sam was the person who assisted ourselves and other exhibitors in ensuring that the car parking went well. We also had a lovely welcome from one of the NSE volunteers who told us that a Joy and Joe sling was her very first when she started babywearing. We felt really welcomed to Sheffield. Lest we forget, we had a surplus supply of water to ensure that we stayed hydrated!!! Thank you Dr Rosie and the NSE organizing team. We also had an opportunity to meet and network with some other fabulous UK based sling manufacturers, many of whom are hardworking women we admire. This was a well organised event and the venue was very spacious, a massive upgrade from last year! Bring on #nse2018! ohhhh, I just remembered that my legs are still aching me badly from prolonged standing, one of the side effects of the #nse2017 excitement!!! Well, the exciting NSE vibe was all we needed as we embark on setting up our very first brick and mortar Joy and Joe sling gallery (shop) this week!! Our NSE photos and videos are below for your viewing pleasure. PS: Did you discover Joy and Joe baby slings for the very first time yesterday at the #nse2017 event? We would love the opportunity to get to know you better. Plus, we are a really joyful bunch to roll with, please join our closed Facebook group. See you there <3 Bisi O.         Meet our 2017 woven wrap releases : Artisan Yorkshire and Avant garde Lancashire collections2/4/2017 
Some of our new Facebook live discussions will be facilitated by our 2017 ambassadors.
The following is our live discussion schedlue for the month of January
2016 is almost over and you will find that the month of december is often a time of relfection for many people. Despite our excitement for the festive celebrations, we took some time out to reflect on how 2016 has been for the Joy and Joe baby wrap brand, customers and families. So it is time to count our blessings with you (both big and small blessings!). So enjoy our 2016 recap and also check out some of the things we have in store for you in 2017. 2016 has been an 'interesting' year for us as brand and family ! 
 2. Before our pop-up shop happened, we can't forget our epic 5th year business anniversary event. The venue was the lighthouse Manchester and our event was a huge success. Thanks to everyone who attended and bought something on the day. 3. One of the most remarkable event this year was our first ambassador program, we wanted to create an opportunity to have a some of our customers or fans or even complete Joy and Joe newbie(s) on board to support us as we propagate our customer-centric vision online and offline. With the support of our ambassadors, 2016 has been a very fun filled year, we have seen relationships blossom both on our chatter page and offline. Thank you so much ambassadors for leading the way action photos /social media wise and infusing our brand with loads of friendly chatter and happiness. We can certainly say that as a brand, we are very fun and friendly.  4. How can we talk about 2016 without mentioning the amazing wrap releases we had this year! Please forgive my mummy brain! This year, our first woven wrap release was the monochrome dream around the month of March. You need to join our chatter page to catch the 'team gold' versus 'team silver' daily chatter, photos and excitement. The monochrome dream was undoubtedly one of our most enjoyable wrap releases this year thanks to our every supportive 2016 ambassadors who ensured that we were never short of beautiful real life babywearing photos and videos.  5. Our PR/customer happiness manager, Becca settled into her role in Joy and Joe and it has been great getting to know her and her family  6. We added some new colours to our stretchy wrap collection  7.Our first meet the maker event happened this year  8. Our first book 'dear new babywearer' was published via Blurb this year  9. We were featured on the 'still made in Britain' website  10. We released our super soft cuddly, connected and Cartostyle range as a sequel to the 2015 trillusions, feathers woven wrap. Which one of our beautiful slings came to live with you? 11. We expanded our live video customer service and moved it from blab to Facebook live! 12. We released a special woven wrap collection to celebrate our 5th year brand anniversary  13. Wrap you in love released a video showcasing breastfeeding in a long woven wrap to commemorate the breastfeeding awareness week and guess what? It was a Joy and Joe wrap she used! Yayyy! 14. We raised money for several charities this year. Some of the charities are UNICEF, Focus on disability, Friends for disabled children etc  15. We enjoyed some really awesome babywearing moments during our instagram takeovers organised by our 2016 ambassadors. We can't forget Te's babywearing moment when she showcased how she multi-tasks as a mum of 3 boys! You can catch up with these posts from our instagram platform   16.Our chatter page members aka the super lovely #joyandjoefam requested that we re-weave our popular SMP in two new colourways and guess what? The hot chilli and purple rain was born! Okay, we said 16 memorable moments but we can't forget witnessing Laurna wear close to 30 snoods at the same time live on video, breaking the babywearing world record as the first person ever to do this. Last but in no way the least and you will agree! Our super thick, beastly Quad blends and shimmery cranberry dream woven slings beautifully wrap up 2016 for us. We have also recieved some fabulous feedback eg 'I'm honestly taken aback by this being a 100% cotton blend! It seems most people are into their silk blends these days, but this blend renders cotton underrated! The only cotton wrap mildly similar to it is Mako, but the Cartostyle blows that out of the water. It also has less of a budget feel'~ Lisette from Wrapt (Australia) . We've have a fun ride with our customers this year and we are so grateful <3
Without further ado, here are 17 things to expect from us in 2017! 
2. Custom woven wraps. We choose the warp and you customise your weft! Awesome!  3. New packaging! Our higher end wraps will be presented to our customers with a luxury custom magnetic box, all nicely presented as per our usual. Our regular range will be presented with our new branded postal bags.  4. Subscription style service ( we will tell you more about this later! Yes, you need to watch this space so that you won't miss out when we finally launch this service)  5.Our kangaroo care collection will be finally introduced  6. New woven wrap designs, new patterns  7.Our first SSC.. Yayyy (We've been working on this forever! Please cross your fingers for us. Manufacturing on a bigger scale isn't child's play)  8.New accessories 9.Our very first brick and mortar boutique style showroom will be launched and open to the public by appointment  10. A re-design of our teaching wrap  11. A more robust support system for sling libraries and babywearing groups  12. We will also host some epic events this coming year (6th year anniversary, babywearing meet-up events, ambassador meet-up events? 13. Interesting and engaging Facebook live discussions from us and our 2017 ambassadors (we will add more photos soon)  14. Instagram takeovers where you get to know each of our 2017 ambassadors better 15. We are re-stocking our sold out stretchy wraps next year 16. Joy and Joe archive where you can read about some of our past slings 17. More amazing giveaways (Yesssss, you know we are very generous) We said 17 points! One more thing! From our family point of view, we are also planning to create a lot more awareness about the African kanga carrying which is a core part of our heritage, kangaroo care from our family experience and disability advocacy.  |
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May 2025
AuthorHello, my name is Bisi, babywearing consultant (SoB CIC), mother to two cheeky & very special kids (Joy and Joseph). Our 3rd baby has been christened Joy&Joe baby wrap slings! and we loveeee babywearing :) 
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