SAY HELLO TO OUR NEW WOVEN WRAP DESIGNS

We are excited to introduce our new woven wrap designs to you. Over the coming weeks and months, in addition to the release of our upcoming Emerald Fountain of love (green FOL), you will be seeing some spanking new Joy&Joe woven wraps.
In case you missed this news from our previous posts, a weaving loom has now been set aside dedicated to the weaving of our woven wraps of course here in the United Kingdom so you can expect superior quality topped with our unique and fun designs.
For these new designs, affordability meets functionality so we will be releasing wraps that will fall into our innocence collection. Our innocence collection is the lower end range of our woven wraps. Lower in terms of pricing and not lower in terms of quality. We have worked really hard to retain our  high quality at an affordable price for you to enjoy. 
Our high end collection, the signature collection is different from our innocence collection in that the wraps in that collection (FOL and new SMPs) have received extra post weaving treatment and they come with our luxury wooden packaging set which includes our customization service and new boho babywearing bags.
With our innocence collection, the wraps will be presented in our thick canvas taper bags, white cardboard boxes and we will endeavor to match bags with your wraps this time. Our new designs have something in common, they have our initials 'JJ' intricately woven into each design randomly.
Without further ado, please meet our new designs

1: Fluffy shades of feathers 
Inspired by a beautiful Alexander McQueen’s dress worn by FKA Twigs on the red carpet, we created the FLUFFY SHADES OF FEATHERS wrap design with our own personal twist on the iconic design.

A close look at this design reveals the subtle layering of the feathers in a way that mirrors the natural arrangement of scales on a fish. Feathers are without doubt one of nature’s wonders, having evolved from scales, they can be found in birds around us.

We admire how incredibly strong and flexible feathers are and the role they play in supporting the movement of various species. In birds, feathers aid both lift and forward movement. Therefore, adopting this theme of movement from feathers, our wrap features overlapping feathers created using a mix of two weaves, one weave is deliberately more textured than the other to improve the adaptability and movement that the wrap allows. For extra charm, the edges of the wrap have also been softened in order to support a more realistic featherlike feel.

Our wrap design adopts a two colour shading technique, which adds rhythm and a calming contrast to the design. The contrast results in a well spaced out pattern across the wrap. Feather and scales are naturally protective covering for birds and fishes respectively and we love that our design encapsulates the protective and loving covering that parents wrap their children with. 

In this new design and the others, we love that we are able to utilize our wide scientific knowledge of zoology fused with our playful penchant for art to create wraps that truly celebrate the protective and caring characteristics of a mother.
Width: 27 inches approx.
Blend: 50% Italian cotton+50% combed cotton
Weight: 287 gsm
Pricing: Ringsling(2m): £90, XS (2.6m): £95, S(3.2m): £99, M(3.6m): £119 , L(4.2m): £129, XL(4.6m): £135 , XXL(5.2m): £145
Reviews: The okay babywearer' , Cariad Babywearing

2: Trillusion: Revealing our Tri-illusion is a thrilling moment for us, this design took us back to our love of mathematical theorems like the Pythagoras. We have been asked several times to release designs based on our scientific backgrounds and we are so pleased to be able to work with our talented textile designer on this particular design.

The design takes the simple triangle and transforms it into a complex visual object with the repetition of the triangles across the wrap to generate an interesting moving illusion. The symmetrical relationship between the self-replicating triangles echoes the beauty of mathematical measurements that allow for the triangles to be recreated with such accuracy on the wrap.

Most importantly, we hope this design will lead to educative conversations in your home surrounding shape and the elegance of mathematics.
Blend: 50% Italian cotton+50% combed cotton
Width: 27 inches approx.
Weight: 272 gsm
Pricing: Ringsling(2m): £90, XS (2.6m): £95, S(3.2m): £99, M(3.6m): £119 , L(4.2m): £129, XL(4.6m): £135 , XXL(5.2m): £145
Update: Pre-order now open. Please click here to pre-order yours today

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3. Metric Simplicity The Metric simplicity design stems right out of our immediate environment, as wrap enthusiasts, tapes and measurement are a part of our daily creative process and this design takes a piece of our environment and conveys it to you, our loyal customers.

As mothers, measuring tapes find a place in our life at one point or another; it could be the measurement of our pregnant bellies before birth or the continuous measurements of children’s height and weight to keep an eye on how quickly they are growing. These measurements form the intimate details of the precious moments you have with your child.

Therefore, with the metric design, we want to recall your encounters with the measuring tape and how that has aided your connection with the child. We aim to cultivate these precious experiences further with our Metric Simplicity wrap.
Blend: 50% Italian cotton+50% combed cotton
Width: 27 inches approx.
Weight: 272 gsm
Pricing: Pricing: Ringsling(2m): £65, XS (2.6m): £69, S(3.2m): £74, M(3.6m): £79 , L(4.2m): £85, XL(4.6m): £89 , XXL(5.2m): £99

A percentage of our innocence collection proceeds will be donated to a chosen charity in addition to the down's syndrome charities that we've supported in the past. This charity will be nominated on our facebook page soon.
Also don't forget to look out for our pre-sale starting with the Trillusion wraps next Friday, 18/09/15 at 18.00 GMT.  You will be able to  pre-order the wrap and size of your choice. Each of the colourways can be pre-viewed on our facebook page ahead of our pre-sale. Please Sign up for our newsletters to among the first to ensure that you do not miss out on our updates. Our new wraps are so beautiful that you need to see them for yourself to appreciate their high quality and beauty.