Introducing our new midnight rainbow SMP woven wrap

Earlier this year, we released four limited edition SMP rainbow wraps and it was well received by everyone. We wove only four at the time because the weaving style we used meant that the weft yarns were alternated manually to create the rainbow effect. So for a couple of months this year we have been working on this new midnight rainbow SMP.

Weaving a complex jacquard design like the SMP on a rainbow warp wasn't an easy feat to achieve. You all know that weaving in the UK is also much more expensive but it is much more ethical for us to support the UK weaving industry by using home grown resources that we here at Joy and Joe know you will like. 

So the midnight rainbow was woven with an innovative strie effect which you will find in some hand woven stripy textiles with a graduated mix of colours. We used a black warp to give the medley of rainbow colours a sophisticated contrast .Hence, the black warp is much more prominent on the other side of this wrap.
However, the double weave makes both sides of the wrap wearable. You can wear the other side of the wrap and it'll look like a completely different wrap. So let's just says the midnight rainbow is a wrap full of many pleasant surprises. Almost like you have two wraps in one wrap. 

With the sateen double weave, you get this silky shinning look  that exudes so much beauty. The other side has a textured feel to it but it is not as textured as the SMP Noir/Aurantiaco/Marguerite. Remember that we mentioned that the SMP rainbow is one amazing wrap full of surprises, something else that we discovered is that this wrap is one of the softest double woven wraps ever. That is where the expert textile engineering of our weavers come into it. We worked with them for several months tweaking the textures, colours and structure of the midnight rainbow prototype to achieve what we currently have. Despite being a double weave, the thread count was reduced so this wrap is very soft, mouldable and wearable from the very first day it lands in your hands.

With a GSM of approximately 250, the midnight rainbow is very floppy to touch yet very supportive. We then added a steam treatment to this wrap like our other sateen weaves to ensure that the weave is further relaxed and ready to wear.

There's so much more to be discovered but we now look forward to hearing more from the midnight rainbow SMP reviewers/testers. Will you like to review or test the midnight rainbow SMP?

All you need to do is to re-post the photo below on your instagram page tagging us using #joyandjoetester and please tell us why you would like to test/review our midnight rainbow woven wrap. You can find us on instagram here http://instagram.com/joyandjoebaby/?modal=true

Also look out for our other releases coming soon, the soar high eagle, our bamboo and exotic collection.

Thanks so much xx
NB: We have just re-edited the photo below in order to ensure that all the contents fit in properly into an instagram friendly square :)