Babywearing Safety: A Commitment to You and Your Baby

At Joy and Joe Baby, the safety of your little one is at the very heart of everything we do. As parents ourselves to Joy and Joseph, both born with respiratory conditions and complex disablities, we deeply understand the importance of safety in babywearing and all aspects of baby gear. This personal experience fuels our passion for creating baby slings that prioritize safety, comfort, and peace of mind for parents everywhere.
The foundation of safe babywearing begins with the TICKS guidelines, a trusted resource crafted by UK Sling Consortium. These principles have become a cornerstone in ensuring that your baby’s safety is never compromised while using a baby carrier. By following these guidelines, parents can create a nurturing and secure environment for their little ones.

Clear Airways: The Cornerstone of Safety
One of the most critical aspects of babywearing is ensuring that your baby’s airways remain unobstructed. Our years of experience as one of the longest-standing baby wrap brands in the UK have taught us that maintaining clear airways is paramount. This means ensuring your baby’s face is always visible and never covered, allowing you to monitor their breathing and overall well-being at all times. 
When we carried Joy and Joseph as infants, the snug embrace of a well-wrapped sling allowed us to feel their tiny heartbeats against our chests. This closeness is a beautiful reminder of the importance of proper positioning. A snug wrap not only provides comfort but also ensures your baby’s airway remains open and their breathing is unrestricted.

The Importance of Supervision
For newborns with developing neck muscles and limited head control, constant supervision is essential. Positional asphyxiation is a serious concern that highlights the need for attentive care during babywearing. According to breastfeedinginsheffied.co.uk, positional asphyxiation is where the baby's body position blocks their breathing and they suffocate if this goes unnoticed. We encourage parents to remain alert, avoid babywearing when overly tired or unwell, and refrain from using slings under the influence of substances. While our wraps are designed with safety in mind, there is no substitute for the attentive care of a vigilant parent.

Our Commitment to Safe Babywearing
To support new and experienced babywearers alike, we have implemented a variety of safety measures to ensure a secure and joyful babywearing experience:

1. Rigorous Safety Testing: While not required by law, we voluntarily conduct comprehensive safety testing to give parents peace of mind. Your baby’s well-being is our top priority.
2. Expert Guidance: Bisi, Joy and Joe founder, is a babywearing consultant with nearly two decades of parenting experience, including caring for children with respiratory conditions. Her expertise is woven into every aspect of our products. A babywearing consultant is a trained professional who specializes in guiding caregivers on the proper and safe use of various baby carriers. Their expertise ensures that both the baby and the wearer experience maximum comfort and safety. Explore the link to find other babywearing specialists in your area.
3. Safety Markings: Our wraps include multiple safety markings as clear, visual reminders of safe babywearing practices.
4. Certified User Manuals: Each Joy and Joe wrap comes with a detailed user manual that places safety at the forefront, providing clear instructions and important warnings to prevent misuse.
5. Breast or chest feeding Guidance: For parents nursing their babies, we emphasize the importance of supervision during breast or chest feeding. We do not advocate cradle carrying so a prompt return to an upright position afterwards is vital. Continuous monitoring of your baby’s breathing is essential.
6. Instructional Videos: To make babywearing even easier, we offer tutorial videos that guide parents step-by-step through safe and effective wrapping techniques.
7. Recall Information: Although we have never issued a recall, every sling includes a recall card for easy registration in the rare event of future updates.

The Role of the Parent
While we have designed our wraps to be as safe and user-friendly as possible, the responsibility ultimately lies with the wearer. Unlike carriers with pre-structured leg or arm openings, wraps require parents to follow the manufacturer’s instructions closely to ensure proper positioning and maximum safety.
Through rigorous testing, we recognize that all baby gear carries inherent risks, which is why we continually emphasize the importance of adhering to safety guidelines. By doing so, you can create a secure environment that allows you to focus on bonding with your baby.

A Joyful and Secure Babywearing Experience
At Joy and Joe Baby, our mission is to provide families with the tools and confidence to enjoy the many benefits of babywearing safely. We are deeply committed to the well-being of every baby carried in our wraps, and we’re here to support you every step of the way.
Thank you for trusting us to be part of your parenting journey. Together, let’s make babywearing a secure, joyful, and enriching experience for both you and your little one.